Bajaj Electricals - Marketing Manager - Ecommerce/Performance Marketing

Role Overview: - Draws up the on-platform marketing strategy for Amazon, Flipkart, and other emerging platforms. - Work closely with the Amazon and Flipkart teams to identify category trends and optimal budget deployment. - Aligns the marketing strategy and budget with the category team and sales team to be in line with their primary operating plan. - Maximize CTRs and Conversion rates by defining marketing strategy through search, display and DSP led campaigns. - Ensure to optimize ROAS and focus on driving Organic GVs/traffic to the relevant categories. - Keep a track of Market share movements on the platforms category-wise. - Ensure A+ content for all the brand stores on the ecommerce platforms. - Build strong business relationships with category and marketing teams across platforms. - Innovate and create high impact launches on platform enabling better consumer experience for Bajaj, Morphy Richards, Nex and Nirlep across e-commerce platforms. - Work closely with the category team, IT, sales team, and agency partners to develop a D2C platform for House of Brands at Bajaj and critically evaluate the D2C platform against competition brands and aggregator platforms to maximize brand visibility, Glance Views/PPVs and conversions.