Bajaj Electricals - Category Planning & Activation Manager

Bajaj Electricals Limited Job Role: Category Planning and Activation Manager Reporting To: National Trade Marketing Manager Type of Role: Individual Contributor Location: Corporate Office, Mumbai. BU/ Division: Channel Marketing & Sales Strategy Job Purpose: Category Planning and Activation Manager is responsible for developing and implementing category strategies to drive business growth. Key Responsibilities: Category Strategy: Develop and execute a comprehensive category strategy aligned with business objectives. Market Analysis: Conduct market research, consumer insights, and competitive analysis to drive growth and innovation. Collaboration: Work with cross-functional teams (Sales, R&D, creative, and media agencies) to increase brand awareness and market share. New Product Development: Identify and develop new product opportunities with R&D. Channel-Specific Plans: Create growth and communication plans for specific channels. Asset Development: Develop point-of-sale materials, visibility, and merchandise. Market and Competitor Analysis: Analyze market and competitor trends to identify business opportunities. Consumer and Shopper Insights: Understand consumer and shopper behavior to identify trends. Category forecast & planning: Actively engage with sales team & supply chain in forecast planning of active, slow moving, phased out lines for the category. Educational Qualifications: Masters degree Work Experience: - 5 - 10 years of experience in category management, marketing, or sales. - FMCG or FMCD marketing experience, with brand deployment and new product development expertise. Internal / External Interface: - CP Channel Marketing - Supply Chain Management - Advertising and Brand Management - Product Management - Sales Development Behavioral Competencies: - Think Beyond - Put Customers First - Collaborate to Win - Develop Talent - Be the Best - Be Agile Disclaimer: Bajaj Electricals Limited (BEL) offers a great work environment, professional development, challenging careers, and competitive compensation. BEL is an Equal Opportunity Employer.