Sales Manager - Trade

JOB PURPOSE Implementing sales & collection strategies by driving the business in the assigned geographical area. Appointment of channel partners & achieve distribution reach. Meeting working capital requirements of the business. Manage & monitor distributor performance & sustainability. KEY RESPONSIBILITIES • Sales planning & execution of sales strategies for the assigned geography. • Motivate and train the DSOs for getting desired productivity. • Drive the sales from Key retailers through regular visits and relations building. • Focus on secondary sales growth by implementing business goals namely, achievement of distributor-wise secondary targets. • Ensuring placement of new products as per commercialization strategy. Sustain growth through new store growth. • Monitoring of sales, collection & stocks on regular basis as budgeted. • Ensure monthly account reconciliation & settlement of distributors/ dealers. • Ensuring timely liquidation of defective / slow moving / discontinued products as per organizational norms in collaboration with relevant departments. • Maintain and nurture healthy business relations with all internal & external stakeholders and ensure long-term business objectives are achieved. EDUCATIONAL QUALIFICATIONS Graduation (any) WORK EXPERIENCE • 3-5 years of experience in B2C sales - preferably from FMCD /FMCG/ consumer durables industry and geographical exposure of the region. • Must have experience in sales & marketing experience. Skills: Data Analytics, Distributor Management, Channel Sales, Relationship Building, Market Intelligence Experience: 4.00-9.00 Years