Bazaar - Senior Sales & Marketing Manager

Role Overview: We are seeking a hands-on Senior Sales and Marketing Manager to drive seller acquisition, B2B business development, B2C customer growth, brand awareness and marketplace revenue. The role will manage the complete growth funnel - from generating leads and onboarding sellers to acquiring business buyers and consumers, improving conversion and increasing repeat purchases. Seller Acquisition: - Build and execute strategies to acquire brands, manufacturers, distributors and retailers. - Generate seller leads through outbound sales, digital campaigns, referrals, events and partnerships. - Manage strategic negotiations and seller onboarding. - Ensure KYC completion, product uploads, competitive pricing and inventory activation. B2B Business Development: - Acquire retailers, resellers, corporate buyers, institutional buyers and bulk purchasers. - Build a qualified B2B pipeline and match buyer requirements with available surplus inventory. - Develop partnerships and outbound campaigns for high-value and category-specific inventory. - Negotiate commercial terms and manage strategic B2B accounts. - Increase bulk orders, repeat purchases and revenue from active business buyers. B2C Marketing and Customer Growth: - Develop and execute performance marketing, social media, SEO, content, influencer and partnership strategies. - Plan campaigns around deals, categories and surplus inventory. - Manage marketing budgets and improve CAC, ROAS and conversion rates. - Increase website traffic, first purchases, average order value and repeat purchases. - Build CRM, remarketing, loyalty and referral programmes. - Improve the customer journey, including product discovery, cart and checkout conversion. Marketplace Growth: - Align seller inventory with consumer demand. - Drive GMV, revenue, order volume, sell-through and contribution margin. - Improve merchandising, pricing, promotions and product visibility. - Analyse sales, campaign and customer data to identify growth opportunities. Team Leadership: - Train and manage sales and marketing team members. - Set targets for seller acquisition, B2B growth, B2C customer growth, GMV and revenue. - Establish CRM, reporting, forecasting and performance-review processes. - Coordinate with catalogue, operations, finance and technology teams. Key Performance Indicators: - Qualified and activated sellers - B2B pipeline value, conversion and revenue - Active B2B buyers, bulk orders and repeat business - New B2C customers acquired - Customer acquisition cost and ROAS - Website traffic and conversion rate - Average order value and repeat-purchase rate - Inventory sell-through - GMV, revenue and contribution margin - Team target achievement