Crompton Greaves Consumer Electricals - Manager - eCommerce Growth & Marketing

: Manager - E-commerce Growth & Marketing Role Summary: This role is responsible for driving marketplace sell-out growth by partnering closely with Category, Sales and Key Account Management teams. The individual will act as a business partner to Category and Account teams to identify growth opportunities, improve commercial performance and deliver best-in-class marketplace execution. It owns the strategic levers that influence business growth including media, content, launches, visibility, analytics and marketplace excellence. 1. Business Growth Strategy: - Own the marketplace growth strategy for assigned categories across e-commerce platforms. - Build annual, quarterly and event-specific growth plans aligned with business priorities. - Identify category growth opportunities using consumer, search, competitive and marketplace insights. - Influence pricing, assortment, promotions and visibility interventions to maximize sell-out. - Track business performance, identify risks proactively and recommend corrective actions. 2. Performance Marketing & Media: - Develop media strategy across marketplaces including Amazon, Flipkart and emerging commerce platforms. - Optimize media investments to improve visibility, conversion and efficiency (ROAS, TACOS, CTR, CVR and Share of Voice). - Work closely with performance marketing agencies to deliver best-in-class execution. - Continuously experiment with creatives, placements, keywords, audiences and campaign structures. 3. Content & Conversion Excellence: - Develop content strategy to improve discoverability and conversion. - Drive PDP, A+ Content, Brand Store and visual content excellence. - Leverage keyword and search trend insights to improve organic visibility. - Ensure content readiness for key launches and marquee sale events. 4. New Product Launches: - Develop go-to-market plans for new product introductions & create a marketing plan to scale NPDs. - Coordinate content, media and merchandising readiness for launches. - Monitor launch performance and optimize scale-up plans based on data. 5. Analytics & Commercial Insights: - Build dashboards and reporting frameworks to monitor business performance. - Translate data into actionable commercial recommendations. - Analyze customer behaviour, funnel performance and competitive trends. - Drive hypothesis-led experimentation and present recommendations to senior stakeholders. - Leverage advanced Excel and visualization tools to improve decision making. 6. Marketplace Excellence: - Ensure campaign and event readiness across platforms. - Coordinate with cross-functional teams to resolve execution gaps affecting business performance. - Monitor marketplace execution to deliver a consistent consumer experience. Qualifications & Skills: - MBA/PGDM with 2-5 years of experience in E-commerce, Growth, Category Management, Digital Marketing or related roles. - Strong analytical and commercial acumen with advanced Excel proficiency. - Hands-on understanding of marketplace advertising and e-commerce metrics. - Excellent stakeholder management, structured problem-solving and project management skills. - Experience in Consumer Durables, Consumer Electronics, FMCG or similar categories preferred.