Sr. Digital Marketing Manager | Agency on Record for Alcobev Brand

Sr. Digital Marketing Manager 8-12 year of experience Andheri, Mumbai Full-time, in office role A leading Mumbai-based agency looking for a Sr. Digital Marketing Manager dedicated to their retainer client - one of the largest alcobev companies in the world. About the Role We are looking for someone with a strong understanding of digital trends and the skills to analyse, strategise, and lead a team working with creators, influencers, partners, and other stakeholders. Key Responsibilities Research & Insights • Drive research and build insights by identifying cultural trends and references, backed by data and strengthened by qualitative inputs across Indian markets. • Stay on top of digital content trends, emerging platforms, creators, and audience behaviours. Digital Content Strategy & Execution • Work closely with the team to assimilate and translate brand briefs into region-specific digital content campaigns, ensuring alignment with brand goals, targets, 360-degree opportunities, and budget efficiencies. • Conceptualise, plan, and execute original and branded content while maintaining a high standard of content production. • Maximise brand value across content formats while operating with a creator-first model that ensures authenticity of messaging and relevance to creator audiences. • Develop cross-platform competencies and identify new channels for digital content distribution across relevant markets. • Work closely with the Media Analytics team to track measurement across platforms and enable dynamic campaign performance management. Client & Partner Management • Service client relationships and manage workflows between partners, agencies, creators, and vendors across Indian markets. • Work closely with colleagues across India and international markets to evaluate campaign requirements, establish delivery timelines, and ensure on-time, in-full delivery. • Identify, procure, and manage relationships with creators, vendors, and agencies across relevant markets. Team & Business Management • Lead and mentor the team to deliver high-quality digital content and creator-led campaigns. • Manage regional P&L and ensure budget efficiency across campaigns. • Collaborate across diverse teams, cultures, and markets to deliver international campaigns. Production • Develop a working understanding of video production, including budgets, shoot coordination, production timelines, and delivery of multiple content formats. • Work with production partners across markets to ensure smooth execution and high-quality output. Skills & Expertise • 8–12 years of experience in digital content, management, branded content, creator management, media, or related spaces. • Holistic understanding of social media marketing, digital operations, measurement, and campaign deployment. • Proven experience working on end-to-end digital campaign strategies, from planning through execution. • Strong understanding of digital content trends, with a genuine interest in consuming content and discovering new creators and platforms. • Ability to combine analytical thinking with creative problem-solving, balancing business objectives with creative excellence. • Leadership experience with the ability to manage and develop teams. • Entrepreneurial mindset and ability to thrive in fast-paced, collaborative environments. • Comfortable travelling for work and working across different time zones approximately 5–10% of the time. • Mid-level knowledge of video production. • Previous experience in media buying, digital media tools, or artist management/liaising would be an advantage. Why Should You Apply? You’ll be part of a unique team developing international campaigns and collaborating with top creators and influential artists from countries across the world.