Director - Digital Planning

This role includes demonstrating confidence and understanding of working with high profile brands and have a track record of developing innovative work. You will work in a tight knit team and build strong links with the internal team as well as the clients. KEY RESPONSIBILITIES: • Completion of tactical plans, performance reports, and post-campaign Analysis as directed across all digital inventory (from search to video) for the campaigns within their scope • Responsible for expressing the rationale behind media investment decisions and evidencing the performance vs. expected outcomes • Proposing new and innovative solutions to briefs • Multi-brand, Multi-product handling; demonstrate 360 degree thinking beyond digital • Brand building and client servicing • Responsible for the quality of reporting and insights within assigned campaigns • Host client 1-1 meetings and sync-ups • Deliver quarterly, semi-annual, or annual updates on work quality • Identify new vendors/partners while maintaining a POV on them • Drives how syndicated and first party data is used within the campaign lifecycle PROFILE REQUIREMENTS: • 7-9 years of relevant work experience • Post Graduate Degree/ Diploma in Advertising / Marketing / Communication • Solid grasp of digital marketing, especially a deep knowledge of digital media • Experience using technology to connect with key target audience segment • Proficiency in digital media planning and trafficking softwares, including DoubleClick/DART (or equivalent), Similarweb and ComScore PREFERRED SKILLS: • Excellent research and analytical thinking skills • Eye for detail and speed of delivery • Excellent verbal and writing skills • Resourceful problem solver • Team player, and ability to work under pressure • Strong organizational skills, detail-oriented and capable of multi-tasking Skills: Digital Strategy, Campaign Management, Email Marketing, Social Media Experience: 6.00-8.00 Years