Digital Marketing Manager, Andheri

: Job Title: Digital Marketing Manager Location: Andheri East, Mumbai Industry: Real Estate (Preferred) Job Description: We are looking for a data-driven and performance-oriented Performance Marketing Manager to drive qualified lead generation, digital sales, and ROI-focused marketing initiatives across our commercial real estate portfolio. Roles & Responsibilities: • Handle social media pages for the brand, including developing content calendars and content buckets to ensure consistent and strategic communication across platforms. • Drive lead generation while optimizing CPL (Cost Per Lead), CPA (Cost Per Acquisition), CPQL (Cost Per Qualified Lead), and CPSV (Cost Per Site Visit) to maximize campaign efficiency. • Monitor campaign performance, analyse KPIs, and provide actionable insights to improve conversions and return on ad spend (ROAS). • Coordinate with the website development/maintenance agency to ensure timely updates, landing page development, campaign requirements, website performance, tracking implementation, and optimization of the overall user journey for lead generation and conversions. • Manage campaign tracking and attribution using GA4, GTM, Meta Pixel, Conversions API, and Microsoft Clarity. • Support digital sales initiatives by improving the online customer journey and maximizing digital revenue opportunities. • Plan, execute, and optimize paid campaigns across Google Ads, Meta Ads, and LinkedIn Ads to generate high-quality leads. • Demonstrate an inclination to use AI-powered tools wherever required for campaign planning, audience insights, reporting, automation, and performance optimization. Minimum Requirement: Relevant Experience: 4 to 6 years of post-MBA experience. Skills: • Bachelor's degree in Marketing, Business, Digital Media, or a related field. • 4–6 years of experience in Digital Marketing, preferably in Real Estate. • Strong hands-on experience with Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager. • Expertise in Google Analytics 4 (GA4), Google Tag Manager (GTM), Meta Pixel, Conversions API, and Microsoft Clarity. • Strong understanding of conversion tracking, attribution models, and lead lifecycle management. • Experience working with landing pages, lead funnels, and marketing automation platforms. • Excellent analytical, reporting, and problem-solving skills with a data-first approach. • Strong communication, stakeholder management, and collaboration skills. • Self-motivated, proactive, and capable of managing multiple campaigns simultaneously. • Knowledge of SEO and organic marketing is an added advantage. • Experience with AI-enabled marketing tools for campaign optimization and productivity is preferred. • Strong understanding of social media and influencer marketing, including agency coordination, campaign execution, and performance monitoring.