Bhanzu - Life Cycle Marketing Manager

: - Define and manage the customer lifecycle across awareness, inquiry, enrollment, retention, and referrals. - Build and optimize automated communication journeys for inquiries, trial reminders, assessment bookings, no-show recovery, enrollment follow-ups, retention, re-enrollment, win-back campaigns, and referrals. - Build and manage the CRM and marketing automation ecosystem for the US business. - Create audience segmentation frameworks and customer data structures. - Own Email, SMS, and WhatsApp communication programs. - Design programs to improve student retention and parent engagement. - Build referral and review-generation programs. - Track and report conversion, retention, lifetime value, referral, and campaign performance metrics. - Ensure compliance with communication regulations and monitor deliverability performance.