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Bhanzu - Brand Manager - Brand Marketing

Exploring Infinities EdtechBangalore
Full-timeMid Level
👁️ 0 views📝 0 applicationsPosted 9/8/2026Expires 10/10/2026
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Job Description

Brand Marketing Manager We're looking for a Brand Manager who can combine strong brand thinking with creative judgement and excellent execution. This role sits at the intersection of brand, content, creative and communication - and needs someone who can take projects from an initial brief to the final output, while keeping the larger brand objective in sight. What you'll do: - Own and execute brand campaigns and projects end-to-end - from insight, brief and ideation to production, rollout and measurement. - Work closely with creative, content, design, video, social, influencer, PR and cross-functional teams to bring ideas to life. - Develop sharp campaign briefs, messaging and communication frameworks that translate business and brand objectives into strong consumer-facing work. - Review and improve scripts, copy, creatives and campaign assets, with a strong eye for storytelling, consumer relevance and brand consistency. - Drive brand-led social and influencer initiatives, working with creators, talent, internal teams and external partners. - Work with creative, media, influencer and PR agencies, ensuring briefs are clear, outputs are strong and projects move efficiently. - Partner with PR teams/agencies on brand narratives, launches, campaigns and earned-media opportunities as part of the larger communication plan. - Track the impact of brand initiatives through relevant brand and business metrics - including awareness, consideration, TOMA, brand perception, reach and engagement. - Build a strong understanding of the consumer, category and competitive landscape and translate insights into better communication and campaigns. - Manage multiple brand projects simultaneously, ensuring quality, timelines, budgets and stakeholder alignment. - Act as a brand custodian across key consumer-facing touchpoints and ensure the brand shows up consistently. What we're looking for: - 3+ years of experience in brand marketing, content, creative strategy, integrated marketing or a similar role. - Strong creative and communication acumen - you should know what makes an idea, script, campaign or piece of content work. - Excellent campaign execution and project management skills, with experience taking projects from brief to market. - A solid understanding of brand building and measurement, including awareness, consideration, TOMA and other brand-health metrics. - Working knowledge of PR, social media, influencer marketing, consumer research and digital-first brand building. - Experience managing external agencies and partners, alongside multiple internal stakeholders. - Comfortable working with creative teams and giving clear, actionable feedback. - Strong stakeholder management and the ability to drive projects independently. - Someone who is hands-on, organized, proactive and execution-oriented - not just a strategy/deck person. Most importantly: We're looking for an all-round brand marketer who understands the fundamentals of building a brand, has strong creative instincts, and knows how to turn strategy into high-quality work that actually gets executed.

Required Skills

Cross-functional CollaborationInfluencer MarketingMarketing ManagementProject ManagementSocial MediaStakeholder Management

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