Next Care India - Business Head - eCommerce

Role Overview: The Ideal Candidate will lead and scale NEXTs online business across marketplaces with the objective of driving revenue growth, improving profitability, strengthening brand presence, and building a high-performance e-commerce ecosystem. The role requires a strategic leader with strong commercial acumen, digital expertise, and deep understanding of consumer behavior in the beauty, personal care, or lifestyle category. Key Responsibilities: 1. Business Ownership & P&L: - Own e-commerce P&L across Amazon, Flipkart, Myntra, Meesho & Quick Commerce - Develop and execute annual & quarterly growth plans - Optimize revenue mix, contribution margins, pricing, and discount strategy - Forecast demand, drive sell-through, and manage inventory efficiency 2. Marketplace & Channel Strategy: - Build strong relationships with marketplace teams & aggregator partners - Negotiate visibility, growth programs, deals & joint business plans - Drive selection strategy, catalog expansion, listing hygiene & assortment planning - Ensure structured presence across Grooming & Gifting categories 3. Performance Marketing & Conversion Growth: - Lead performance efforts in collaboration with marketing (Search, Sponsored Ads, Display, Affiliates, Retargeting) - Optimize CAC, ROAS, CTR, CVR, AOV, Repeat Rate - Oversee landing page optimization & funnel improvements 4. Brand & Content Excellence: - Lead content strategy, PDP storytelling, reviews & rating improvement - Ensure consistency in imagery, brand tone, claims & positioning - Develop A+ content, brand stores, videos & influencer-led commerce assets 5. Supply Chain, Operations & Customer Experience: - Improve order fill rate, on-time dispatch, returns & cancellations - Work with supply chain on demand planning & replenishment models - Strengthen customer service, feedback loops & post-purchase experience 6. Data, Analytics & Growth Insights: - Build dashboards & reporting frameworks across channels - Track competition pricing, assortment & keyword landscape - Drive experiment-led growth & cohort-based insights 7. Team Leadership & Collaboration: - Build and mentor an e-commerce team - Work closely with Marketing, Sales, Supply Chain, Finance team - Institutionalize process discipline and performance culture Key KPIs / Success Metrics: - Revenue Growth & Channel Contribution - Gross Margin & Net Contribution - ROAS, CAC & Marketing Efficiency - Conversion Rate, AOV & Repeat Purchase Rate - Listing Quality Score, Share of Search & Visibility - Fill Rate, Return Rate & Customer Experience Metrics Qualifications & Experience: - 8-12 years of experience in E-Commerce / Digital Commerce Leadership - Proven success in scaling online business in FMCG / Beauty / Lifestyle - Strong expertise in marketplaces, performance marketing & analytics - Experience managing P&L, teams & cross-functional growth programs - Data-driven, strategic, commercially sharp, and execution-focused Preferred Competencies: - Growth mindset & problem-solving orientation - Strong negotiation & stakeholder management - Ability to balance brand building with performance outcomes - Comfort working in fast-paced, entrepreneurial environments