Mamaearth - General Manager - eCommerce

About the Role: This is a P&L-owning mandate to build and scale the beauty marketplaces across our brand portfolio. The person will lead a cross-functional team of KAMs and performance marketers and carry direct accountability for close to a third of the company's total e-commerce business. We need someone who can sit inside genuine ambiguity, shifting algorithms, and unclear ownership lines to drive a sharp, numbers-backed plan forward. This is a high-stakes relationship seat, as the person will be the face of the business to some of the most demanding counterparts in Indian e-commerce. Key Responsibilities: 1. P&L Ownership and Commercial Management: - Own the full P&L for the beauty portfolio and other marketplaces across all brands. - Drive topline growth without trading away contribution margin, pricing, trade terms, marketing spend efficiency, or returns. - Run quarterly and annual business planning including revenue targets, margin targets, and investment allocation. - Own the key commercial levers end-to-end including ASP, discounting, platform fees, marketing ROI, and inventory health. 2. Analytical Rigor and Reporting: - Build a real-time view of performance platform-wise, brand-wise, and SKU-wise. - Convert raw data into decisions rather than just decks. - Diagnose performance dips from first principles. 3. Problem Solving in Ambiguity: - Operate comfortably where the playbook does not exist yet. - Identify and act on growth levers across platforms including new brand launches and category expansion. - Get ahead of algorithm shifts and competitive moves rather than reacting to them. - Cut through complexity fast and make calls with 80% information. 4. Relationship Management: - Own senior relationships with category and business heads at key platforms. - Negotiate trade terms, marketing budgets, and visibility placements firmly. - Manage difficult counterparts with equal parts spine and tact. 5. Team Leadership: - Lead and develop a team of Key Account Managers and Performance Marketing professionals. - Set clear goals, review cadences, and coaching plans to raise the bar on analytical thinking. - Build a culture of ownership where the team operates like founders. Qualifications: Designation: DGM or GM. Experience: 8+ years with direct experience in Beauty and E-commerce, either from the brand side or the retailer side. Education: MBA. - Demonstrated ability to handle ambiguity and complexity. - Peak performance in complex relationship management at senior levels. Success Metrics (First 12 Months): - Revenue growth and margin improvement across the beauty portfolio. - Improved platform relationship health measured via visibility and trade term quality. - A high-performing, well-coached team with clear ownership of platform-level metrics. - A reliable analytical reporting cadence.