Director - Sales - FMCG

Key Responsibilities: 1. Sales Strategy & P&L: - Develop the 3 - 4 year sales and channel strategy, drive the category growth, and own channel P&L, profitability and investment decisions. 2. RTM & Distribution: - Build a future-ready route-to-market model, expand numeric distribution and cooler footprint, optimise routes, consolidate distributors and improve cost-to-serve. 3. Sales Execution & Governance: - Strengthen S&OP, sales planning, target delivery, operating discipline and frontline execution across markets. 4. Asset Productivity: - Optimise freezer deployment, revenue per cabinet, cold-chain compliance and asset governance. 5. Channel Management: - Lead GT, MT, QCom, HORECA and AFH channels; drive market expansion, hero SKU penetration, availability and in-store visibility. 6. Digital Transformation: - Drive geo-fencing, digital order capture, route optimisation and field-force productivity. 7. People Leadership: - Lead 40+ managers and 400+ field personnel, building sales capabilities and a culture of entrepreneurship, ownership, accountability and performance.