Regional Sales Manager - FMCG

Key Responsibilities RSM/State head: 1. Sales & Business Performance: - Deliver monthly, quarterly, and annual sales, revenue, and distribution targets for the state. - Drive market share growth and ensure achievement of numeric and weighted distribution goals. - Identify and develop new business opportunities to expand the brand footprint. 2. People Leadership & Capability Building: - Lead, mentor, and motivate the Area Sales Managers (ASMs) and their respective field teams. - Build a high-performance sales culture with a focus on capability development and succession planning. - Conduct regular performance reviews, market visits, and coaching sessions with direct reports. 3. Distributor & Channel Management: - Oversee distributor appointment, ROI analysis, and infrastructure readiness across the state. - Ensure distributor hygiene in terms of inventory, claims, and credit management. - Strengthen secondary sales execution through structured channel development initiatives. 4. Market Execution & Visibility: - Ensure flawless execution of visibility, merchandising, and activation programs as per brand guidelines. - Review market coverage, outlet expansion, and range selling to enhance market penetration. - Monitor competitor activities and pricing trends, sharing actionable insights with AVP. 5. Process, Systems & Compliance: - Drive adherence to company policies, pricing norms, and trade schemes. - Ensure 100% compliance in reporting systems, data trackers, and CRM tools. - Manage sales forecasting, budget adherence, and claim settlements effectively.