General Manager/Senior General Manager - Sales - Textile/Fashion

Position Summary: Brand is looking for a highly accomplished and result-driven sales leader to drive revenue growth, market expansion, channel development, and brand penetration across India and global markets. The incumbent will be responsible for leading the overall sales function, developing market strategies, strengthening dealer-distributor networks, expanding institutional and retail business, enhancing customer relationships, and ensuring profitable growth for the brands portfolio. The ideal candidate should have extensive experience in textile, apparel, fashion, fabrics, sarees, textile retail, lifestyle products, or consumer-facing businesses with a proven track record of achieving ambitious sales targets. Key Responsibilities: Strategic Sales Leadership: - Develop and execute annual and long-term sales strategies aligned with business objectives. - Drive sustainable revenue growth and market share expansion. - Identify new business opportunities, emerging markets, and growth channels. - Formulate sales plans, budgets, forecasts, and business targets. Revenue and Profitability Management: - Deliver sales volume, revenue, and profitability targets. - Monitor business performance across regions, channels, and product categories. - Drive margin improvement initiatives. - Ensure achievement of sales KPIs and business objectives. Channel Development and Management: - Strengthen and expand dealer, distributor, wholesaler, and retailer networks. - Develop channel-specific growth strategies. - Drive sales through Exclusive Brand Outlets, Multi-Brand Outlets, Distributors and Dealers, Institutional Sales, Export Markets, and Modern Trade Channels. Market Expansion: - Identify new territories and unexplored markets. - Develop market penetration strategies. - Expand brand presence across Tier I, Tier II, and Tier III cities. - Establish strong regional sales structures. Key Account Management: - Manage strategic relationships with key customers and large accounts. - Negotiate commercial agreements and long-term contracts. - Drive institutional and corporate business opportunities. - Ensure high levels of customer satisfaction and retention. Retail Sales Excellence: - Work closely with retail operations teams to maximize store productivity. - Monitor secondary sales, store performance, footfall conversion, and sell-through rates. - Drive visual merchandising and retail promotion initiatives. Product and Market Intelligence: - Gather market intelligence regarding customer preferences, competitors, pricing, and industry trends. - Recommend new product opportunities and sales initiatives. - Collaborate with product development and merchandising teams. Sales Operations and Forecasting: - Lead demand forecasting and sales planning activities. - Ensure effective inventory planning and stock movement. - Optimize inventory turnover and reduce stock ageing. Team Management: - Lead and mentor regional sales teams. - Build a high-performance sales culture. - Develop talent pipelines and succession plans. - Conduct regular performance reviews and capability development programs. Cross Functional Collaboration: - Partner with Marketing, Product Development, Supply Chain, Finance, and Retail Operations. - Ensure seamless execution of sales strategies and business plans. Experience Required: - 15+ years of experience in sales and business development.