Sales Manager

Reference: CPT001052-YvZ-1 A well-established company in the technical/manufacturing sector is seeking a commercially driven Sales & Marketing Manager to lead a small team while remaining hands-on in B2B sales, new business development and client acquisition. The role will be responsible for driving the full sales cycle, achieving revenue targets, developing client relationships and overseeing the company’s website, SEO and digital marketing activities. Duties & Responsibilities Location Cape Town, Western Cape Requirements • 8–10 years’ proven B2B sales and business development experience. • Previous experience in a Sales Manager, Sales & Marketing Manager, Business Development Manager, Technical Sales or Commercial Management role. • Proven track record of generating, developing, negotiating and closing new business . • Marketing or Technical Diploma/Degree essential. • Strong understanding of the full B2B sales cycle , from lead generation and prospecting through to negotiation and closing. • Experience generating and converting both inbound and outbound leads . • Strong technical aptitude , with the ability to understand products, applications, specifications and confidently respond to technical client queries. • Experience or exposure to product development , customised products or solutions would be advantageous. • Strong understanding of market development , customer acquisition and identifying new business opportunities. • Good working knowledge of marketing, SEO, website management and digital lead generation . • Experience using HubSpot CRM or a similar CRM platform. • Ability to manage and oversee external website, SEO and digital marketing providers . • Proven ability to achieve sales targets, revenue objectives and commercial KPIs . • Strong commercial, negotiation, communication and relationship-building skills. • Experience leading, mentoring or managing a Sales & Marketing team . • Must be a self-starter who is proactive, independent and comfortable taking ownership of business development opportunities. • Must be hands-on and personally involved in prospecting, client engagement and closing sales . • Strong computer literacy, including Microsoft Office, CRM and digital marketing platforms . • Valid driver’s licence and willingness to travel for client meetings and business development . Key Responsibilities • Develop and implement B2B sales and business development strategies to achieve revenue and growth targets. • Generate and manage both inbound and outbound sales leads . • Proactively identify new customers, industries, markets and business development opportunities . • Conduct prospecting, cold calling, networking, client visits and lead generation activities. • Build and maintain strong relationships with B2B clients and key decision-makers . • Manage the full sales cycle , including prospecting, client meetings, quotations, presentations, negotiations and closing. • Personally drive and close high-value and strategic sales opportunities . • Understand customer requirements and provide appropriate technical product advice and solutions . • Answer and assist with technical client queries , working with internal technical and production teams where required. • Assist with product development and customised solutions based on customer and market requirements. • Maintain the sales pipeline, CRM records, forecasts and sales reporting using HubSpot or similar systems. • Maintain and update the company price list and assist with product costing, pricing and margin calculations. • Lead, mentor and motivate the Sales & Marketing team , setting targets and monitoring KPIs. • Develop marketing initiatives that support lead generation, brand awareness, market penetration and revenue growth . • Oversee HubSpot, website, SEO and digital marketing activities and ensure these support the overall sales strategy. • Manage external website and SEO service providers , ensuring agreed deliverables, timelines and objectives are achieved. • Monitor SEO performance, website traffic, online visibility and lead generation and identify opportunities for improvement. • Monitor competitor activity, market trends and customer requirements to identify new opportunities. • Work closely with technical, production and operations teams on customer requirements and product development. • Contribute to the company's overall commercial strategy and business gro