Sales Manager

Job Intro Sales Manager - Cape Town, WC Western Cape About the Role: We are seeking a dynamic, commercially driven Sales & Marketing Manager to lead the Sales & Marketing function while remaining actively involved in the full sales cycle.Job SpecificationThis is a hands-on sales management position. The successful candidate will not only manage and develop the Sales & Marketing team but will also be personally responsible for identifying new business opportunities, developing client relationships, negotiating deals and driving opportunities through to successful closure.OfferThe successful candidate will also oversee the company’s external website and SEO service provider, ensuring that digital marketing activities support the company’s commercial objectives and contribute to lead generation and business growth. The ideal candidate will have a strong B2B sales background, technical aptitude, commercial awareness and a good understanding of digital marketing, SEO and website management. They must be confident managing external service providers and holding them accountable for performance and deliverables. Non-Negotiable Requirements: • Minimum 8–10 years’ proven sales experience, with strong exposure to B2B sales and new business development. • Previous experience in a senior Sales, Sales Management or Business Development role. • Proven track record of generating, negotiating and closing new business. • Must have a Marketing or Technical Diploma or Degree. • Strong understanding of the full sales cycle, from prospecting and lead generation through to quotations, negotiations and closing. • Proven experience managing and achieving sales targets, revenue objectives and commercial KPIs. • Proven ability to identify new markets, develop sales opportunities and convert prospects into clients. • Strong commercial, negotiation, communication and relationship-building skills. • Must be commercially driven and confident dealing with decision-makers at B2B level. • Strong leadership ability to mentor or lead a small Sales & Marketing team. • Must be hands-on and directly involved in generating and closing sales; this is not purely a people-management position. • Good working knowledge of SEO, website management and digital marketing. • Ability to manage and oversee an external website and SEO service provider, ensuring agreed deliverables, timelines and objectives are met. • Understanding of how websites, SEO and digital marketing contribute to lead generation and business development. • Must be willing and able to travel as required for client meetings, business development and sales opportunities. • Strong computer literacy, including Microsoft Office, CRM/sales management systems and digital marketing platforms. • Valid driver’s licence. Key Duties & Responsibilities: Sales & New Business Development: • Maintain and update the company’s price list. • Cost new, modified and custom products, considering materials, manufacturing requirements and margins, and recommend appropriate selling prices. • Provide technical advice and troubleshooting support to clients and the sales team. • Develop and execute sales strategies to achieve company revenue and growth targets. • Proactively identify, target and secure new B2B business opportunities. • Generate leads through market research, networking, referrals, cold calling, client visits and other business development activities. • Identify new markets, industries and potential customers to drive business growth. • Build and maintain strong relationships with new and existing B2B clients. • Conduct client meetings to understand business requirements and identify suitable solutions. • Prepare and present quotations, proposals and commercial presentations. • Manage the sales pipeline from initial enquiry through to negotiation and deal closure. • Personally drive and close high-value and strategic sales opportunities. • Negotiate pricing, terms and agreements within company parameters. • Monitor competitor activity, market trends and customer requirements to identify new opportunities. • Maintain accurate sales forecasts and provide regular reporting on pipeline activity, sales performance and revenue projections. Sales & Marketing Management: • Lead, manage and motivate a small Sales & Marketing team to achieve agreed targets. • Set individual and team sales objectives and monitor performance against KPIs. • Coach and develop team members to improve sales performance and conversion rates. • Monitor the team’s sales pipeline and ensure opportunities are actively progressed. • Develop and implement marketing strategies that support business development and revenue objectives, including content creation in line with the marketing plan • Work closely with the Sales & Marketing team to ensure marketing activities generate qualified B2B leads. • Develop strategies to increase brand awareness, market penetration and customer acquisition. • Evaluate marketing activities and their contribution to lead generation and revenue growth. SEO, Website & Digital Marketing: • Manage and oversee the company responsible for the organisation’s website, SEO and related digital marketing activities. • Act as the internal point of contact between the business and the external website/SEO provider. • Brief the external provider on business objectives, marketing requirements and commercial priorities. • Monitor the provider’s performance and ensure agreed deliverables, timelines and objectives are achieved. • Maintain a working understanding of SEO principles, website performance, search rankings and online lead generation. • Monitor website performance and identify opportunities to improve user experience, visibility and conversion. • Ensure website content and digital activities align with the company’s brand, products and overall sales strategy. • Work with the external provider to improve organic visibility and qualified B2B lead generation. • Review relevant digital marketing reports and use performance data to identify areas for improvement. Commercial & Operational Responsibilities: • Work closely with technical, production, operations and other internal teams to ensure customer requirements are accurately understood and delivered. • Maintain a strong technical understanding of the full product range, including specifications, functionality, applications and manufacturing. • Liaise with relevant departments where customised or technical solutions are required. • Ensure client requirements, specifications and commercial expectations are clearly defined before finalising deals. • Assist with developing pricing and commercial strategies. • Ensure sales activities and customer information are accurately recorded and maintained. • Provide management with regular reports on sales performance, market opportunities, marketing performance and challenges. • Contribute to the development and implementation of the company’s overall commercial strategy. • Assist clients and internal teams with the development and costing of custom products, providing technical input and practical solutions. Monthly Salary: R - R