Regional Digital Marketing Manager, APAC

The Opportunity We are partnering with a leading multinational consumer brand to appoint a Digital Marketing Manager, APAC. Reporting to the Head of Marketing, APAC, this regional role will lead digital commerce growth across Asia Pacific by driving full-funnel digital marketing strategies, marketplace activation, and performance marketing initiatives. You will work closely with regional and local teams to accelerate online sales, optimise marketing investments, and deliver best-in-class digital experiences across multiple eCommerce platforms. This is an exciting opportunity for a commercially driven digital marketer who thrives in a fast-paced, data-led environment and is passionate about driving business growth through digital innovation. About the Company Our client is a globally recognised consumer brand with a strong presence across the Asia Pacific region. Through continuous innovation and a consumer-first approach, the organisation is committed to accelerating digital transformation and delivering sustainable growth across both established and emerging markets. Key ResponsibilitiesDigital Commerce Strategy • Develop and execute regional digital marketing strategies to accelerate eCommerce growth across APAC. • Own the end-to-end digital customer journey, driving awareness, acquisition, conversion, and retention. • Localise regional marketing initiatives to maximise relevance and commercial performance across key markets. Marketplace & Performance Marketing • Lead digital activation across leading eCommerce and social commerce platforms, driving traffic, conversion, and revenue growth. • Develop integrated campaign calendars, including major online shopping events and seasonal activations. • Optimise media investments and campaign performance through data-driven decision making and continuous testing. Content & Consumer Engagement • Drive digital content strategies that enhance brand visibility, customer engagement, and online conversion. • Partner with agencies, creators, and cross-functional teams to deliver compelling digital campaigns and platform-ready content. • Ensure consistent execution of best-in-class digital merchandising and product storytelling across online channels. Stakeholder & Partner Management • Manage relationships with media agencies, marketplace partners, and digital service providers to deliver commercial objectives. • Collaborate closely with Sales, Brand, and eCommerce teams to ensure alignment across business priorities. • Build strong partnerships with internal stakeholders to execute integrated regional marketing initiatives. Performance & Analytics • Monitor digital performance across key commercial and marketing KPIs, including sales, conversion, traffic, return on advertising spend, and customer engagement. • Translate data and market insights into actionable recommendations that improve campaign effectiveness and business performance. • Prepare regular business reviews and performance updates for regional leadership. Requirements • Bachelor's Degree in Marketing, Business, Digital Marketing, or a related discipline. • Minimum8 years of experiencein Digital Marketing, Performance Marketing, eCommerce, or Digital Commerce within consumer goods, retail, beauty, healthcare, or other consumer-focused industries. • Proven experience managing digital commerce platforms, online marketplaces, and integrated performance marketing campaigns. • Strong understanding of social commerce, retail media, digital analytics, and customer acquisition strategies. • Experience working with regional stakeholders across APAC, preferably including Southeast Asia and Korea. • Demonstrated ability to manage agencies and external partners while influencing cross-functional teams. • Strong commercial acumen with the ability to translate business objectives into measurable digital outcomes. • Excellent analytical, communication, and stakeholder management skills. • Self-motivated, agile, and comfortable operating in a dynamic, high-growth environment. What's on Offer • Opportunity to lead regional digital commerce initiatives within a leading multinational organisation. • High-impact role with strong exposure to APAC markets and cross-functional leadership. • Collaborative and innovative working environment focused on digital transformation. • Competitive remuneration package with attractive employee benefits. • Excellent regional career development opportunities. #J-18808-Ljbffr