Digital Marketing Manager

As the Digital Marketing Manager, you will set and develop the digital marketing strategy for the COS brand across the whole of the APAC region. Working closely with the Global Team in London you will oversee the creation of both commercial and inspirational digital assets that aim to raise the brand awareness of COS and increase customer acquisition. In this role you will have direct line manager responsibility for one Digital Marketing Coordinator plus dotted line management responsibility for Digital Marketing Managers in Korea, China and Australia. • Lead the development of the APAC regional digital marketing strategy • Drivecustomer acquisition and brand awareness through established channels(PPC, SEO, Programmatic Advertising, Affiliates and Social) • Work with channel owners, Insight and Analytics Teams to improve and evolve measurement, tracking, and data • Ensure learnings are communicated and incorporated into future strategy and optimisation of each channel • Leadyour team to become experts in understanding the COS customer, usingdata to impact our digital communication strategy and commercial plan • Analyseresults weekly, monthly and annually, following up and taking actionsaccording to the business needs to drive each channels performance • Responsiblefor presenting top line digital marketing results and insights for eachcountry to senior management team on a regular basis • Set annual Regional Digital Marketing budget Qualifications Alignment to our company values is the most important characteristic we look for in all new joiners. Our values are the behaviours that we appreciate above and beyond anything else. We are open-minded and curious , we dare to be different , we believe in constant improvement and we empower and trust you to take ownership. Our values are part of who we are, what we stand for and how we act. In addition to our values for this role we are also looking for: • Comprehensiveknowledge of a variety of digital marketing channels including email,PPC, SEO, Programmatic Advertising, Affiliates, Influencers and Social(Instagram, Pinterest, Tiktok, Kakao) • Excellent knowledge of thewider digital landscape for a variety of markets in APAC, specifically,Korea, Japan & Australia and South East Asia. • GA analytics & BI Suite • Informal, indirect leadership, working with colleagues across borders • Digital Marketing experience working in one or more of these industries, Fashion, Luxury Goods, Beauty, Sports • Excellent Analytical & entrepreneurial skills, proven track record of improving customer acquisition and brand awareness • Able to confidently present complex information to key stakeholders • Visionary, able to interpret global business goals and objectives and adapt those to APAC countries, • Strategic, ability to build robust business plans • Inspirationalleader & coach, able to up-skill colleagues and inspire them totest innovate and take ownership by creating a safe and supportive workenvironment Additional Information COS, alongside Arket, Monki, Weekday, Afound, & Other Stories and H&M, is one of several unique brands that make up the H&M group. The H&M Group employs over 170,000 people in 74 markets across the globe, and we are the 2nd largest fashion company in the world. Since launching COS in 2007, we have opened more than 200 stores worldwide. At COS we love welcoming new people and work hard to provide an environment where everyone feels appreciated and valued. We celebrate individual differences and recognise the contribution that all our colleagues make, regardless of their background. When you first join COS, you will have a full introduction, excellent training, and a team that will support you during your first days, weeks and months. In addition to this you will also receive lots of fantastic benefits including. • Medical and accident insurance coverage #J-18808-Ljbffr