Head - Digital Marketing - eCommerce

Key Responsibilities: - Experience: 10+ years in digital marketing, with significant time in international D2C. You have managed real budgets in the US, UK, Canada, or Australia - not domestic India campaigns with a geo-filter. - Google Ads: You run PMax, Standard Shopping, and Feed Search as a system. Real Merchant Center work: title optimization, GTIN hygiene, margin-aware custom labels. You diagnose campaign structure problems, not algorithm symptoms. - Meta Ads: TOFU/MOFU/BOFU as distinct campaign layers with distinct bidding strategies. You understand CAPI, Event Match Quality, and have navigated iOS14+ with a real methodology. - Attribution: You reconcile Meta-reported, GA4-reported, and incrementally-measured ROAS as standard practice. Server-side CAPI implemented. Geo-holdout, PSA tests, or MMM used for budget decisions. - Scale: Live campaigns simultaneously in at least three international markets with distinct budget envelopes and benchmarks per market. What will set you apart: - High-AOV, emotionally-driven category experience - fashion, luxury, jewellery - where retention architecture matters as much as TOFU spend. - You think about SEO, email, and WhatsApp as a compounding retention system that structurally reduces CAC dependence over time. - You understand diaspora audiences: community-influenced, occasion-driven, emotionally invested in cultural authenticity.