Head - Digital Marketing - eCommerce

Position: Digital Marketing Head Overall Experience: 8 - 12 years Location: Pune Working Days: 6 Days from Office Notice Period: 30 Days (Maximum) Roles & Responsibilities: - Lead the entire e-commerce ecosystem including influencer marketing, branding, website, and e-commerce strategy. - Build and execute business expansion strategies for domestic and international markets. - Develop integrated campaigns across performance marketing, social media, influencers, and content. - Manage marketplace and website performance, pricing, promotions, and visibility. - Own online revenue targets and P&L management with focus on ROAS, CAC, LTV, conversion optimization. - Build, lead, and manage the e-commerce and marketing team (20+ members across branding, influencer, content, SEO, marketplace, and website teams). - Identify and develop new business partnerships and revenue opportunities in international markets. - Collaborate cross-functionally with operations, product, and finance teams. - Establish data-driven decision-making culture and continuously optimize high-performing initiatives. Candidate Requirements: - Strong Online Marketing / E-commerce Leadership Profile with P&L ownership and digital growth expertise. - Must have 8+ years in E-commerce Digital Marketing or Growth roles. - Must have taken end-to-end ownership of an online business - strategy building, revenue growth, and P&L management. - Must have strong experience managing websites and marketplaces (assortment, pricing, promotions, visibility, content, conversion, sales growth). - Must have hands-on experience across performance marketing, branding, social media, influencer, and content strategy. - Must have a proven track record managing revenue targets and marketing budgets, with a strong grasp of ROAS, CAC, AOV, LTV, conversion optimization, and retention. - Must have international-market e-commerce experience (mandatory) - ideally GCC/Dubai, Australia, US, or Germany - alongside domestic expansion experience. - Must have experience building and leading high-performing e-commerce/marketing teams. - Must have a strong commercial mindset - balancing growth, brand building, and profitability - with an entrepreneurial, ownership-driven approach. - Must be open to work 6 days a week from the office. - Preferred: Candidates from a brand / product-based e-commerce (D2C) company.