Landmark Group - Digital Marketing Lead - eCommerce

Experience: 10 - 14 years of relevant experience in Digital Marketing, Growth Marketing, and CRM & Customer Lifecycle Management within E-commerce, D2C, phygital, or consumer internet businesses. Possess a proven track record of driving digital growth and scaling customer retention programs in high-growth organizations, along with hands-on expertise in performance marketing platforms, CRM systems, marketing automation, and analytics tools. Experience in managing large-scale marketing budgets and delivering against revenue-linked KPIs is essential. Summary: This role will be responsible for driving customer acquisition, retention, lifecycle engagement, and marketing effectiveness across digital channels. It calls for a leader with expertise across performance marketing, CRM strategy, customer lifecycle management, analytics, and marketing technology, working cross-functionally with creative, content, analytics, product, category, and technology teams to drive scalable and profitable growth. The ideal candidate brings strong e-commerce or consumer internet experience, a data-led approach to decision-making, and the ability to operate effectively within high-growth environments. The role demands a combination of strategic thinking, operational rigor, and customer-centric growth capabilities to strengthen Max Fashion's acquisition and retention engine. Key Responsibilities: Digital Acquisition & Growth: - Develop and execute the overall digital growth strategy across paid and owned channels. - Lead performance marketing initiatives across platforms including Meta, Google, YouTube, affiliates, marketplaces, and emerging acquisition channels. - Drive optimization of customer acquisition cost (CAC), return on ad spend (ROAS), media efficiency ratio (MER), and overall marketing effectiveness. - Oversee campaign planning, budget allocation, forecasting, and campaign performance management. - Identify opportunities for scalable growth through experimentation, audience expansion, funnel optimization, and creative effectiveness. CRM & Lifecycle Marketing: - Define and lead the CRM and retention marketing strategy across E-mail, SMS, WhatsApp, Push Notifications, and App engagement channels. - Build customer lifecycle programs spanning onboarding, activation, repeat purchase, loyalty, reactivation, and win-back journeys. - Drive customer segmentation and personalization initiatives leveraging behavioral and transactional data. - Enhance customer lifetime value (LTV), repeat purchase frequency, engagement, and retention metrics. - Establish automated lifecycle journeys with measurable revenue contribution. Martech, Analytics & Customer Insights: - Partner with analytics and technology teams to strengthen attribution, customer tracking, and first-party data capabilities. - Drive adoption and optimization of CRM and marketing automation platforms. - Develop reporting frameworks and dashboards to monitor acquisition, retention, cohort performance, and customer health metrics. - Leverage data and insights to inform campaign optimization and strategic decision-making. Cross-Functional Collaboration: - Collaborate closely with Creative & Content teams to develop high-performing campaign assets and customer communication strategies. - Work with the category business team to support launches, promotional calendars, and business priorities. - Ensure alignment between marketing investments, business objectives, and profitability goals. - Partner with leadership teams on annual planning, growth initiatives, and customer strategy. Team Leadership: - Build, mentor, and lead a high-performing Digital & CRM Marketing team. - Foster a culture of accountability, agility, experimentation, and continuous improvement. - Establish structured operational processes.