Chief Marketing Officer - Omnichannel Retail & D2C

Chief Marketing Officer (CMO) About the Role: We are working with a leading, high-growth omnichannel consumer business to hire a Chief Marketing Officer (CMO) to lead its complete marketing organisation. This is a senior leader role with exposure to both physical retail and digital/D2C. This is a significant leadership mandate with end-to-end ownership of the marketing agenda, spanning Brand, Growth, Customer Acquisition, Retention & CRM, Digital & Performance Marketing, Creative, Content and Consumer Marketing. The CMO will work closely with the CEO and senior leadership team to shape the company's brand and growth strategy while leading a large, multi-functional marketing organisation. Key Responsibilities: - Define and lead the overall marketing and brand strategy for the organisation. - Own the complete consumer funnel, from brand awareness and acquisition to engagement, retention and customer lifetime value. - Build and strengthen the long-term brand positioning and drive large-scale integrated brand campaigns. - Lead the overall growth and customer acquisition agenda across relevant channels. - Oversee digital and performance marketing, ensuring strong ROI and marketing efficiency. - Lead CRM, retention and lifecycle marketing to drive repeat behaviour, engagement and customer lifetime value. - Build an integrated omnichannel marketing strategy, connecting digital and physical consumer journeys. - Work closely with business and retail teams to drive customer acquisition and engagement across markets and channels. - Lead creative, content and consumer communication across all touchpoints. - Build a strong data-driven marketing organisation with clear measurement, accountability and commercial ownership. - Manage and develop a large, diverse marketing team and build strong leadership capability across functions. - Partner closely with the CEO and senior leadership team on business strategy, consumer insights and growth priorities. Candidate Profile: - 15-25 years of experience in marketing and brand leadership. - Currently in a senior marketing leadership role such as CMO, Chief Growth & Marketing Officer, VP/Head of Marketing or equivalent. - Strong experience across Brand, Growth, Customer Acquisition, CRM/Retention and Digital/Performance Marketing. - Experience leading a large and diverse marketing organisation. - Strong exposure to omnichannel businesses, with an understanding of both digital and physical consumer journeys. - Demonstrated experience in building and scaling large consumer-facing brands. - Strong commercial orientation with the ability to link marketing investments to business outcomes. - Experience working closely with CEOs, founders and senior leadership teams. Preferred Background: Candidates from consumer brands, omnichannel retail, consumer internet, D2C, lifestyle, fashion, beauty, FMCG or other scaled consumer businesses will be preferred.