Head - Entrepreneur-in-Residence & Innovation - D2C

CATEGORY & INNOVATION General Manager & Entrepreneur-in-Residence, Innovation Build new bets like a founder - from a blank page to product-market fit - then hand the winners to growth and go again. FUNCTION: Category & Innovation REPORTS TO: Chief Marketing & Growth Officer (CMGO), with a dotted line to the Founder's Office DIRECT TEAM: 2 - 3 Innovation Managers EXTENDED POD: On-demand access to the full-stack marketing org LOCATION: Bengaluru EXPERIENCE: 6 - 8+ years - MBA (minimum) ABOUT SUPERFOODS VALLEY: Superfoods Valley is a fast-scaling D2C functional nutrition and supplements brand, moving from roughly 60 Cr toward 200 Cr in revenue. We build clinically-grounded products for real life stages - with Healthy 50+ (H50+) as our anchor pillar - and take them to market across our own D2C store, marketplaces, and quick commerce. We are small enough that a single person can own a bet outright, and ambitious enough that a proven bet reshapes the company. THE ROLE: This is a builder's seat. You will run new product bets end-to-end the way a founder would - starting from a sharp consumer insight and a blank page, working hand-in-glove with R&D and Product Science to shape a launch-ready product, taking it to market, and staying on it until you've found product-market fit and written the growth playbook that proves it can scale. Once a bet is repeatable, you hand it to the growth team and go find the next one. You will not be handed a roadmap. You will be trusted to traverse the uncertainty of early-stage innovation with strong judgement, relentless consumer curiosity, and the analytical sharpness to spot the winning theme inside noisy data. The role is deliberately ring-fenced with its own scorecard so that the patient, exploratory rhythm of innovation is never crowded out by the daily demands of performance marketing. WHAT YOU'LL OWN - THE INNOVATION LIFECYCLE: You own the full arc of a new bet across five stages: - Scope & Ideate: Mine consumer signals, category shifts and internal data to identify winning themes worth betting on. Frame the opportunity: the consumer, the need, the wedge, and why Superfoods Valley wins. Pressure-test concepts fast and cheaply before committing R&D and capital. - Develop & Build: Partner deeply with R&D and Product Science to turn a concept into a launch-ready product. Own the innovation gate calendar - keeping bets moving through scoping, formulation, validation and readiness on a predictable rhythm. Bring supply chain and quality in early so launch is real, not theoretical. - Launch: Craft the positioning, proposition and go-to-market for each new product. Direct the full-stack marketing pod - creative, content, performance and influencer - to bring the launch to life across D2C, marketplace and quick commerce. Set the launch hypotheses and the metrics that tell you whether they're holding. - Scale to Product-Market Fit: Obsess over the consumer feedback loop at every stage - talk to buyers, read the reviews, watch the funnel, iterate. Find PMF: the point where retention, unit economics and channel pull show the product can stand on its own. Write the growth playbook - the funnel, the creative angles, the channel mix, the economics - that makes the bet repeatable. - Hand Off & Repeat: Codify what you've learned and transition the proven product to the growth team cleanly. Protect continuity while freeing yourself to start the next bet. WHO YOU ARE: - A founder-minded builder. You've led products, categories or brands and thrive when the map runs out. - Deeply consumer-curious. You genuinely want to understand people. - Sharply analytical. You read data fluently, separate signal from noise, and find the winning theme others miss. - A natural leader across functions. You bring people with you - across R&D, science, marketing and ops. - Biased to action. You own the outcome, not the activity.