D2C Head

Roles and Responsibilities: - Own the D2C P&L, revenue, contribution margin, and overall business growth. - Drive acquisition, conversion, retention, and repeat purchase strategies across the customer funnel. - Lead website optimization, merchandising, pricing, promotions, and customer experience initiatives. - Partner with Performance Marketing and CRM teams to optimize CAC, ROAS, AOV, and customer lifetime value. - Use business and customer analytics to identify growth opportunities and drive key decisions. - Build and lead a high-performing D2C team across growth, merchandising, and CRM. - Work closely with Product, Marketing, Technology, Supply Chain, Operations, and Finance to drive business outcomes. - Identify new channels, categories, and opportunities to accelerate sustainable growth. Skills and qualifications: - 8 - 15 years of experience in D2C, e-commerce, consumer internet, fashion, beauty, lifestyle, or related businesses. - Proven experience owning a meaningful D2C P&L or revenue portfolio and scaling a digital business. - Strong understanding of the complete funnel: acquisition, conversion, retention, and repeat purchase. - Highly data-driven with strong commercial, financial, and cross-functional leadership skills. - Entrepreneurial mindset with the ability to build teams, processes, and systems in a high-growth environment. - Experience in fashion, innerwear, shapewear, beauty, or consumer brands is preferred.