D2C Ecommerce Head (Footwear/ Fashion)

About the Opportunity A fast-scaling D2C ecommerce leader in the footwear and fashion vertical, we’re building iconic consumer brands through data-driven customer journeys, agile supply chains, and performance marketing at scale. Our team ships daily product drops, personalizes digital experiences, and optimizes full-funnel conversion—all while maintaining brand authenticity and operational efficiency across India’s complex retail landscape. Role & Responsibilities • Lead end-to-end P&L for D2C footwear/fashion brands—defining strategy, KPIs, and go-to-market execution across owned channels. • Scale revenue via digital acquisition (paid/organic), retention, and lifecycle marketing—optimizing CAC, LTV, and ROAS. • Partner with product & supply chain to drive inventory velocity, margin health, and new launch success rates. • Own CX/UX roadmap for website/app—A/B test flows, reduce cart abandonment, and boost conversion rate. • Build and mentor a high-performing ecommerce team—planning, hiring, and performance-driven leadership. • Report to C-suite with clear dashboards on unit economics, churn, growth levers, and market share. Skills & Qualifications • Must-Have • Shopify Plus • Google Analytics 4 • Meta Ads Manager • Klaviyo / Postscript • Adobe Analytics • CRM (HubSpot / Salesforce) • PLG Strategy • Inventory Optimization • Preferred • Experience in footwear or fashion D2C • Direct-to-consumer brand scaling in India • Knowledge of UPI, BNPL, and India-specific payment stacks Benefits & Culture Highlights • Equity stake in a high-growth D2C startup • Flexible PTO + work-from-anywhere days • Quarterly brand immersion trips with global footwear/fashion partners