Marketing Lead - D2C

Role Overview: As the Marketing Lead for our D2C division based in Mumbai, you will spearhead the end-to-end growth strategy for our brand, acting as the primary architect of our digital presence and customer acquisition funnel. You will work closely with the leadership team, product managers, and creative agencies to translate business objectives into high-impact campaigns that resonate with our target audience. This role is pivotal in driving sustainable revenue growth, optimizing customer lifetime value, and establishing our brand as a category leader in a highly competitive D2C landscape. You will be responsible for balancing creative brand storytelling with rigorous data-driven performance marketing to ensure we meet our ambitious scale targets. Key Responsibilities: - Develop and execute comprehensive D2C marketing strategies to drive customer acquisition, retention, and brand loyalty across all digital touchpoints. - Manage the full-funnel performance marketing budget, optimizing spend across paid social, search, and programmatic channels to maximize Return on Ad Spend (ROAS). - Lead cross-functional collaboration with design and content teams to produce high-converting creative assets that align with our brand identity. - Analyze complex customer data and market trends to identify growth opportunities, ensuring our product positioning remains relevant and competitive. - Oversee the lifecycle marketing roadmap, implementing sophisticated email, SMS, and loyalty programs to increase repeat purchase rates and customer lifetime value. - Mentor and scale the marketing team, fostering a culture of experimentation, rapid testing, and data-backed decision-making. Required Skillset: - Demonstrated expertise in scaling D2C brands from early-stage growth to market maturity, with a deep understanding of the Indian consumer landscape. - Proven ability to manage large-scale digital marketing budgets while maintaining strict efficiency metrics and profitability targets. - Exceptional analytical skills, with the ability to translate raw data from platforms like Google Analytics, Meta Business Suite, and CRM tools into actionable strategic insights. - Strong leadership and stakeholder management capabilities, with the confidence to present strategic roadmaps to senior leadership and external partners. - Excellent communication skills, enabling you to articulate complex marketing strategies clearly and influence cross-functional teams effectively. - An MBA or equivalent postgraduate degree from a premier institute is preferred, providing a strong foundation in business strategy and consumer behavior. - High degree of adaptability and comfort working in a fast-paced, on-site environment in Mumbai, where quick pivots and hands-on execution are essential for success.