Head - Marketing - Textile Manufacturing

About the job About the Company We require candidates ONLY from Textile Manufacturing units dealing specifically in Unstitched Fabrics, with strong hands-on market knowledge in the following product lines: - Suiting Range (including Cotton-Polyester Suiting) - Shirting Range - Digital Print Fabrics Location: Ahmedabad, Gujarat About the Role Key Eligibility Criteria: - Experience: Minimum 9 - 10 years in Unstitched Fabric sales-marketing. - Industry: Textile Manufacturing (Suiting - Shirting - Digital Print Fabrics) only. - Experience Required: 12 - 15 years in textile sales, marketing, and business development (suiting - shirting preferred). - Minimum 8 - 10 years in a senior - leadership role managing teams, channels, and P-L. - Strong network across domestic textile trade (distributors, dealers, retailers, brands). - Proven experience in scaling sales, building teams, and entering new geographies. - Hands-on understanding of fabric product categories, market trends, and buyer behaviour. Responsibilities Sales Strategy - Revenue Growth: - Develop and execute a comprehensive sales and distribution strategy aligned with the company's growth targets. - Set and own aggressive but realistic sales targets across regions, channels, and product categories to maximise sales output. - Identify and capitalise on growth areas - both in terms of product (new fabric categories, blends, finishes) and geographies (underserved or high-potential markets). - Drive pricing strategy in coordination with management, understanding margin structures, competitive pricing, and trade schemes that move volumes without eroding value. - Improve order forecasting accuracy over time, as better forecasting means better production planning, lower inventory holding, and fewer missed deliveries. Market Intelligence - Trend Reading: - Read the market continuously - geographically, by product, by buyer segment. - Understand what's trending, what's fading, what the competition is pushing, and where the company can differentiate. - Get structured feedback from the market on product quality, pricing, design preferences, and service levels to ensure the company's offering stays relevant. - Must understand buyers and their purchase patterns, as the market is changing with traditional wholesale models being disrupted by D2C brands, e-commerce aggregators, and digitally savvy retailers. - Track competitor moves - new launches, pricing changes, distribution expansion and recommend proactive responses. Distribution - Channel Management: - Align and restructure distribution networks to improve reach and market penetration across India. - Strengthen relationships with existing distributors and dealers and build new, high-potential channel partnerships where gaps exist. - Implement effective trade schemes, incentives, and pricing structures that drive volume while protecting the company's margin position. - Lead market expansion initiatives across key regions by identifying spaces and building a phased entry plan. Team Building, Leadership - Culture: - Build, lead, and develop a marketing and sales team that operates with ownership, discipline, and pride in the company. - Build a team where there's real team binding and attachment to the work and to the company so people want to stay and grow here. - Handhold and train team members on products, fabric knowledge, selling techniques, and customer engagement. - Set clear expectations, review performance regularly, reward strong performers, and address underperformance with fairness and firmness. - Must be a team player and team-driven. Market Presence - Brand Reputation: - Actively represent the company in the market and build relationships with trade partners, key accounts, and industry bodies on a foundation of integrity and trust. - Uphold and enhance the company's reputation in the market so that every interaction reinforces the brand's standing for quality, reliability, and fair dealing. - Attend trade shows, exhibitions, and industry events to strengthen the brand and build the pipeline. - Engage with key accounts personally as the face of the company. Order Management - Delivery Coordination: - Monitor the entire order pipeline - new orders, pending orders, production scheduling, dispatch status and ensure timely delivery against commitments. - Coordinate with Production and Planning teams to align sales commitments with manufacturing capacity and avoid overselling. - Own the customer experience end to end, including quality complaints, delivery delays, or pricing disputes. - Oversee stock levels, payment follow-ups, and fabric sourcing coordination. Communication, Reporting - Escalation: - Provide structured, regular updates to the management including weekly sales reviews, monthly performance reports, and quarterly business reviews. - Ensure clear communication across Sales, Marketing, Production, and Finance departments. - Escalate issues and decisions that genuinely need management attention with data, context, and a recommendation. Long-Term Vision - Growth Planning: - This is not a short-term assignment as the company is looking for someone with a long-term vision.