Principal Growth Marketing Manager - SEO/GEO

Datadog is seeking a strategic and data-driven Principal, Growth Marketing Manager – SEO/GEO to lead our organic growth through content and off-page strategy. This role is centered on defining what content we create, where it lives, and how it drives discovery across both traditional search engines and emerging AI/LLM platforms. You will partner closely with Website Experience, Product Marketing, and Engineering to identify and execute on content opportunities that drive measurable traffic and pipeline impact, while relying on Web Experience for technical SEO execution. This is a senior individual contributor role for someone who wakes up thinking about content ecosystems, audience intent, and how to win in organic discovery at scale. At Datadog, we place value in our office culture - the relationships and collaboration it builds and the creativity it brings to the table. We operate as a hybrid workplace to ensure our Datadogs can create a work-life harmony that best fits them. What You’ll Do: Own Datadog’s content-led SEO/GEO strategy, defining the topics, formats, and ecosystems that drive measurable growth in traffic and pipeline Lead, coach, and develop a high-performing team Identify and prioritize high-impact content opportunities across product areas and influence cross-functional teams to bring that content to life Map and optimize Datadog’s presence across the full ecosystem of LLM-ingested content (e.g., YouTube, Reddit, review sites) to improve AI-driven discoverability Design and execute a comprehensive off-page strategy, including link acquisition, digital PR, and authority-building initiatives Partner closely with the Website Experience team, who owns technical SEO, to ensure content is effectively surfaced, indexed, and performant Create and contribute to high-impact content (e.g., flagship pieces, new formats, or experimental chann