Social Media Lead, Developer Audience

Reports to: Head of Developer Growth · New York, NY NOTE: This is not a traditional marketing role, it's a growth role that reports into the Product org. We're hiring someone to build our developer audience the way the best consumer brands build audiences, with a real voice, a point of view, and the speed to act on both. You'll own where and how we show up in the places developers actually spend time, run our developer social channels, expand into new ones, and build the tooling and measurement behind it. This is a builder role, not simply a coordination role. What You'll Do: Own the voice, editorial standard, and publishing cadence for Datadog's developer channels (@datadogdevs on X, Datadog Developers on LinkedIn) Treat replies as a primary surface. The best accounts win in the mentions, not the feed Expand into the places developers actually spend time: Reddit, YouTube, Discord, Bluesky, dev.to, Hacker News, and whatever you make the case for. Always openly as Datadog — developers catch anything else immediately, and you only get caught once Turn shipped engineering work into things people want to read and watch. Releases, changelogs, war stories, the occasional postmortem that deserves a wider audience Build the attribution model connecting what you publish to trials and signups. Nobody is handing you this one Run real experiments: a hypothesis, a readout, and the willingness to kill something publicly when it doesn't work Lead the developer content engine around events Get other people posting — Datadog engineers under their own names, and developers outside the company who already like us and could use the support Track what developers are saying about us and our competitors, and route it back to product and growth Who You Are: You've grown an audience from a small