Manager - D2C Business - Fashion/Lifestyle

Manager - D2C Business Location: Bangalore Experience: 5 - 8 Years About the Role: We are looking for a dynamic D2C / E-commerce professional to drive and scale the business across owned digital channels for a leading Fashion / Lifestyle brand. The role will be responsible for D2C revenue, profitability, customer experience and overall business growth. Key Responsibilities / KRAs: - Own and drive D2C revenue, profitability and overall business growth. - Manage and optimize website performance, conversion and customer experience. - Drive digital marketing initiatives to achieve revenue and customer acquisition objectives. - Manage CRM initiatives to improve customer engagement, retention and repeat purchases. - Oversee online merchandising, product assortment and promotional activities. - Coordinate inventory planning and fulfilment to ensure product availability and smooth order execution. - Track and analyze key business metrics including GMV, conversion rate, AOV, CAC, ROAS, repeat purchase and CLV. - Monitor D2C business performance and identify opportunities for growth and optimization. - Work closely with relevant teams to ensure seamless execution across digital, marketing, merchandising, inventory and fulfilment functions. Key Requirements: - 5 - 8 years of experience in D2C / E-commerce. - Strong commercial and P&L understanding. - Hands-on experience with e-commerce platforms such as Shopify, Magento or WooCommerce. - Strong understanding of digital marketing, CRM, merchandising, inventory and fulfilment. - Experience in Fashion, Footwear, Apparel or Lifestyle brands is preferred. - Strong understanding of D2C business metrics and performance drivers