Katyayani Organics - Product Marketing Manager

Product Marketing Manager Location: Bhopal About the Role: Katyayani Organics is looking for an experienced Product Marketing Manager to lead product positioning, go-to-market strategy, launches, user acquisition, and product adoption for our mobile app products. Roles & Responsibilities: - Develop GTM strategy, product positioning and messaging - Plan and execute product launches and marketing campaigns - Drive user acquisition, engagement and app adoption - Conduct market and user research - Monitor campaign and product performance metrics - Work closely with Product, Design and Sales teams Skills & Requirements: - 5-6 years of Product Marketing experience - Mandatory experience with B2B/B2C mobile app products - Strong knowledge of GTM, Product Positioning and User Research - Experience in App Store Growth and Campaign Management - Strong analytical and communication skills - Ability to work cross-functionally with Product and Design teams