Marketing Manager - Brand Management - FMCG

KEY COMPETENCIES: Technical/Functional: - Conceptual and practical understanding of Marketing/Brand Management - Deploying successful Brand Campaigns - Understanding of digital marketing - Understanding of Trade Marketing - Strong Analytical Skills - Deep Understanding of sales processes Behavioural: - EX-ACT: Continuously raise the bar, ensure results with speed, and meet customer expectations KEY RESPONSIBILITIES: 1. Brand Management: - Drives the Marketing Activation through appropriate ATL/BTL marketing activities - Manage product road map and life cycle - Plan, develop and rollout BTL activation in requirement with the defined sales objectives - Manages the product launches and activations by defining communication strategy, processes and collaterals - Measure effectiveness of BTL Activities through PDCA check - Manages corporate marketing activities by handling the website and PR related activities - Provides market intelligence to various partners i.e. the Communication agencies, BTL agencies, Media agencies and PR agencies 2. Brand Strategy: - Understands the positioning and attributes of the brands to deploy an effective brand strategy to achieve market leadership - Assesses the Marketing Plan of the organization to tailor an effective brand strategy - Creates annual action plans using the full marketing mix to implement brand strategy 3. Product and Brand Analysis: - Develops and evolves product insights for lead markets - Identifies the short and long term risks for the brand by analyzing market and consumer research and develops action plans to mitigate the identified risks 4. Media Planning and Execution: - Plan innovative BTL campaigns and champion deployment across country - Coordinate with the media agencies for the execution of the media plans The above list is not exhaustive and could evolve with changing needs and priorities of the company.