Brand Manager - Marketing - FMCG/Consumer Durables

Key Responsibilities: - Drive overall brand direction by crafting scalable growth plans aligned with business priorities. - Decode consumer behavior and category trends to unlock new growth levers. - Spearhead development of new products and upgrades to existing portfolio. - Build a distinctive brand identity and ensure strong, consistent messaging across platforms. - Orchestrate end-to-end marketing initiatives across online and offline ecosystems. - Design impactful product launch strategies in collaboration with cross-functional stakeholders. - Track performance metrics and continuously refine campaigns for better outcomes. - Take ownership of marketing investments and ensure efficient utilization of budgets. Total Experience: 5-15 years