Manager - Brand Marketing - FMCG

About the Role: We are looking for a Brand Marketing Manager to help build and scale a new-age children's nutrition brand in India. This is an opportunity to join a high-growth consumer business that is challenging the traditional approach to children's nutrition and building a differentiated proposition around growth, recovery and nighttime nutrition. This is not a content-calendar or agency-coordination role. We are looking for a hands-on brand marketer who can take a consumer problem from insight to market and help build a brand that parents understand, trust and love. What You'll Own: You will work closely with the founding team and cross-functional teams across product, design, growth and sales to shape how the brand comes to life. Your responsibilities will include: - Identify and translate consumer/parent insights into compelling brand propositions. - Develop product positioning, messaging and launch narratives. - Drive packaging strategy and creative briefs. - Develop and execute end-to-end product launch strategies. - Build integrated launch plans across digital, creators, sampling, retail and community. - Partner with creative, media, influencer and other external agencies/partners. - Work closely with product and growth teams to ensure brand and business objectives are aligned. - Track consumer feedback and market response and translate learnings into future product and brand decisions. - Help build a differentiated, credible and trusted consumer brand in the children's nutrition space. - Challenge existing thinking, improve ideas and bring clarity to ambiguous problems. What We're Looking For: - 3 - 5 years of experience in brand marketing, product marketing, category marketing, consumer strategy or a closely related role. - Experience in FMCG, food & beverage, nutrition, consumer health, beauty, D2C or another high-growth consumer business is preferred. - Demonstrated experience contributing to multiple consumer product launches. - Strong understanding of consumer insights, positioning, packaging, creative and go-to-market strategy. - Strong consumer and commercial instincts - you understand that brand building must ultimately contribute to business growth. - Excellent creative judgment and an eye for strong, differentiated consumer communication. - Comfortable working in a fast-paced, entrepreneurial environment with limited bureaucracy and ambiguity. - Ability to independently take ownership of projects and work closely with senior/founding stakeholders. - Strong communication, stakeholder management and execution skills. What Success Looks Like: We want someone who can clearly articulate: - This was the consumer problem - this was the insight - this was the proposition - this was the decision I owned - this is what we launched - this is what happened in the market - this is what I learned. You should be someone who can: - Turn a parent tension into a simple and compelling proposition. - Question assumptions and challenge weak ideas. - Defend strong ideas with consumer and commercial reasoning. - Turn ambiguity into a sharper brand strategy. - Balance consumer obsession, creative excellence and commercial rigour. Why Join?: - High ownership and direct exposure to the founding team. - Opportunity to build a differentiated children's nutrition brand from the ground up. - Work across product, brand, growth, sales, design and external partners. - Significant exposure to the broader consumer ecosystem. - Opportunity to shape the brand's positioning, packaging, launches and consumer experience. - ESOP opportunity and meaningful ownership in the business. - Fast-paced environment with high responsibility and low bureaucracy. Location: Mumbai Ideal Background: Candidates from FMCG, nutrition, food & beverage, D2C, consumer health, beauty, wellness and high-growth consumer startups are encouraged to apply.