Sales Leader - B2B/Project Sales - Consumer Durables

Key Responsibilities: - Drive achievement of annual and quarterly sales targets; build a strong pipeline and consistently deliver revenue growth across B2B segments. - Identify and acquire new customers across retail, advertising, hospitality, education, corporate, real estate, entertainment, stadiums and institutional segments. - Develop and maintain relationships with CXOs, business heads, procurement teams, marketing heads, facility heads, architects, consultants and other key decision-makers. - Develop and execute regional/national sales strategies aligned with business objectives, market opportunities and competitive dynamics. - Build and manage relationships with system integrators, AV consultants, dealers, distributors, architects, contractors and other relevant channel partners. - Drive large-value solution sales from lead generation and requirement identification through solutioning, commercial negotiation, order closure and project execution. - Identify new markets, geographies, applications and customer segments to increase the company's market penetration. - Establish robust sales forecasting, pipeline tracking and conversion mechanisms; ensure healthy funnel coverage and accurate revenue projections. - Build, mentor and manage a high-performing sales team; define targets, monitor performance and establish effective sales processes and governance. - Develop partnerships with technology providers, consultants, integrators and ecosystem players to create new business opportunities. - Lead pricing, negotiations, commercial proposals and deal closures while maintaining healthy margins and ensuring commercial discipline. - Ensure seamless coordination with project, installation and service teams to deliver quality execution and strengthen long-term customer relationships. - Track competitors, pricing, technology trends, customer requirements and market developments to identify opportunities and maintain competitive advantage. - Establish regular sales dashboards and MIS covering pipeline, revenue, conversion ratios, forecasts, customer acquisition and team productivity. - Work closely with finance and operations teams to ensure timely collections, healthy receivables and adherence to agreed commercial terms. - Represent the organization at industry events, exhibitions, customer forums and relevant business networks to strengthen market visibility and generate leads. Must Haves: - 10 - 15+ years of overall sales experience, with significant experience in B2B/project-based sales. - Prior experience in LED Displays, Digital Signage, AV/Pro-AV, Video Walls, Commercial Displays, IT Hardware, Electronics or related technology solutions is preferred. - Proven track record of managing large-value projects, enterprise accounts and strategic customers. - Experience in building and managing sales teams, channel partners, system integrators and strategic alliances.