Sr. Lifecycle Marketing Manager, Strategy and Operations

**Company Overview**: Docusign brings agreements to life. Over 1.5 million customers and more than a billion people in over 180 countries use Docusign solutions to accelerate the process of doing business and simplify people’s lives. With intelligent agreement management, Docusign unleashes business-critical data that is trapped inside of documents. Until now, these were disconnected from business systems of record, costing businesses time, money, and opportunity. Using Docusign’s Intelligent Agreement Management platform, companies can create, commit, and manage agreements with solutions created by the #1 company in e-signature and contract lifecycle management (CLM). **What You'll Do**: As a Sr. Lifecycle Marketing Manager, Strategy and Operations, you are a highly motivated self-starter who is responsible for designing a more efficient and scalable lifecycle marketing engine. You are eager to learn, determined to adapt quickly, and comfortable with working in ambiguous situations. You’ll become a SME in lifecycle marketing operational processes, our marketable universe, prioritization of content by audience segments, and data pipelines into and out of our marketing systems. You’ll develop and present strong POVs on marketing strategy, channel efficacy, campaign processes, and audience segmentation and drive alignment among marketing and product teams. You’ll be responsible for collaborating with lifecycle segment leads, marketing operations and analytics to develop a comprehensive narrative for the performance of lifecycle marketing campaigns and find opportunities for future programs. This position is an individual contributor reporting to Director, Lifecycle Marketing Strategy and Operations. **Responsibility**Partner with product, analytics, and marketing teams to align lifecycle strategies with broader business objectives- Define and optimize audience segmentation to ensure tailored, relevant messaging at each stage of the customer journeyCollaborate with cross-functional teams to ensure efficient handoffs, prioritization of content by audience cohorts, timely execution, and consistent customer experiences across channelsProject manage key initiatives related to marketing automation and migration of campaigns to new tech stack.Work closely with analytics to define and monitor KPIs for lifecycle marketing initiatives, focusing on metrics such as revenue, engagement, retention, LTV, and churn- Communicate data on metrics and campaign performance to senior leadership, translating insights into actionable suggestionsCollaborate with global data and analytics teams to maintain data integrity and ensure accurate customer segmentation and targetingServe as a key point of contact for lifecycle marketing insights, best practices and marketing technology usage within the organizationPartner with creative, product, customer success, and analytics teams to implement cohesive and impactful lifecycle campaigns. **Job Designation**: **Hybrid**: Employee divides their time between in-office and remote work. Access to an office location is required. (Frequency: Minimum 2 days per week; may vary by team but will be weekly in-office expectation) Positions at Docusign are assigned a job designation of either In Office, Hybrid or Remote and are specific to the role/job. Preferred job designations are not guaranteed when changing positions within Docusign. Docusign reserves the right to change a position's job designation depending on business needs and as permitted by local law. **What You Bring**: **Basic** - BS/BA degree or equivalent in marketing, business, data analytics, or related field - 8+ years of experience in lifecycle marketing, marketing operations, product management or CRM strategy - Experience with marketing automation platforms such as Marketo, Braze, Salesforce Marketing Cloud, Eloqua, or Iterable - Experience with analytics tools such as Tableau, Google Analytic, SQL with the ability to pull your own data and translate data into actionable insights **Preferred** - Strong written and verbal communication skills with an analytical, results-focused mentality - 5+ years experience working in SaaS, e-commerce, or subscription-based business - Strong background in developing and driving data-driven lifecycle marketing strategies - Exceptional project management skills with a focus on detail, process, and efficiency - Experience building customizations/automations in Jira and Confluence **Life At Docusign**: **Working here** Docusign is committed to building trust and making the world more agreeable for our employees, customers and the communities in which we live and work. You can count on us to listen, be honest, and try our best to do what’s right, every day. At Docusign, everything is equal. We each have a responsibility to ensure every team member has an equal opportunity to succeed, to be heard, to exchange ideas openly, to build lasting relationships, and to do the work of their life. Best of