General Manager - Marketing B2B

Key Responsibilities: • Marketing Leadership: Oversee all aspects of marketing strategy and execution, ensuring alignment with business goals and the overall brand vision. • Lead & Demand Generation: Spearhead lead generation efforts across multiple channels (inbound, outbound, ABM, digital), driving sales pipeline growth. • Brand Positioning: Shape and refine the company s global brand presence, solidifying its standing as a leader in the fintech industry. • Product Marketing: Work closely with product teams to develop compelling messaging for new products and enhancements, ensuring clear communication of value propositions. • Partnership Growth: Support business development by crafting marketing initiatives that attract and nurture partnerships with key fintech players and large enterprises. • Content Marketing: Design content strategies that speak to decision-makers in finance, focusing on educating the market through case studies, whitepapers, blogs, and thought leadership. • Digital Marketing: Lead digital marketing campaigns across SEO, PPC, social media, and other paid media, ensuring optimized performance for each channel. • Marketing Analytics: Analyze marketing data to measure success, assess ROI, and continuously optimize campaigns for better results. • Event Leadership: Plan and execute high-impact events, webinars, and conferences that foster engagement and promote company solutions at a global platform • Sales Collaboration: Partner with the sales team to align marketing initiatives with sales strategies, optimizing lead conversion and revenue targets. • Customer Advocacy: Develop initiatives that improve customer retention, foster loyalty, and drive client referrals. • Budget & Resource Management: Manage the marketing budget and ensure efficient allocation of resources for optimal returns. Required Qualifications: • 10+ years of experience in B2B marketing, with at least 3 years in a leadership role within the fintech, SaaS, or payments industry. • Proven track record in leading successful lead generation, digital marketing, and brand-building campaigns. • A global mindset with expertise in product marketing, particularly in the financial technology space. • Proficiency in marketing automation tools (HubSpot, Salesforce, Marketo) and analytics platforms (Google Analytics, etc.). • Strong leadership, communication, and decision-making abilities. • Experience with large-scale marketing budgets and demonstrating high ROI on marketing investments. • Analytical mindset with a focus on data-driven decision-making. Skills and Experience: • Bachelor s degree in Marketing, Business Administration, or a related field (MBA preferred). • Certifications in digital marketing or fintech-related marketing courses are highly desirable. Skills: fintech , Marketo, Hubspot, Saas, Google Analytics, Salesforce Experience: 10.00-15.00 Years