General Manager - Marketing

Key Responsibilities: - Develop and execute 360 integrated marketing and communication strategies across digital, print, outdoor (OOH), radio, and on-ground channels. - Plan and lead mall marketing campaigns, seasonal promotions, events, and experiential activations to enhance customer engagement and footfall. - Drive digital marketing initiatives including social media, CRM, SEO/SEM, performance marketing, and influencer campaigns. - Collaborate with retail brands (tenants) on joint marketing campaigns and promotional activities. - Manage public relations, media communications, corporate messaging, and crisis communication. - Analyze consumer insights and campaign performance to optimize marketing effectiveness and customer experience. - Coordinate with internal stakeholders and external creative, media, and digital agencies for successful campaign execution. Desired Candidate Profile: - 11-15 years of experience in Marketing, Brand Communication, or Corporate Communications. - Strong expertise in brand strategy, digital marketing, media planning, and stakeholder management. - Experience in developing and executing integrated marketing campaigns across multiple channels. - Excellent leadership, communication, presentation, and project management skills. - Experience in retail, shopping malls, consumer products, lifestyle brands, events, or other customer-focused industries will be preferred. - Candidates with prior advertising agency experience before moving into a corporate marketing role are highly desirable. Qualification: - Bachelor's or Master's degree in Marketing, Communications, Business Administration, or a related field.