Senior Marketing Executive

: Key Responsibilities • Go-to-Market (GTM), Positioning & Messaging • Own and execute go-to-market plans for ecommerce, ERP, and Managed Services offerings. • Develop and refine positioning, messaging, and value propositions for different buyer personas and industries. • Translate complex solutions into clear, outcome-driven narratives for global markets. • Demand Generation & Campaign Management • Plan and execute integrated marketing campaigns across digital, content, email, social media, and partner channels. • Support lead generation and pipeline growth through inbound, outbound, and account-based marketing (ABM) initiatives. • Work closely with sales teams to align campaigns with revenue priorities and target accounts. • Content & Sales Enablement • Drive the creation of case studies, solution decks, one-pagers, website content, and thought leadership materials. • Build and maintain sales enablement assets to support pre-sales and business development teams. • Ensure consistency in messaging across all customer touch points. • Marketing Operations & Analytics • Own marketing performance tracking, including leads, conversions, pipeline contribution, and campaign ROI. • Work with CRM and marketing automation tools to improve lead management and visibility. • Regularly review marketing data and insights to optimize campaigns and messaging. • Collaboration & Stakeholder Management • Partner with business heads, delivery teams, and leadership to align marketing initiatives with service capabilities. • Coordinate with external agencies and vendors as required. • Mentor junior marketing team members and support capability building within the team. Qualification • 12+ years of experience in B2B marketing, preferably in IT Services, SaaS, ERP, or ecommerce. • Strong exposure to ecommerce platforms (Shopify, Magento, BigCommerce) and/or ERP solutions (Microsoft Dynamics, NetSuite, SAP). • Experience marketing services-led or Managed Services offerings is highly preferred. • Proven ability to manage end-to-end marketing campaigns and collaborate closely with sales teams. • Strong communication, storytelling, and stakeholder management skills. • Comfortable working in a fast-paced, dynamic, and evolving environment.