Senior Manager - B2B Marketing - IT Services

Role Overview: The Senior Marketing Manager will be responsible for building and executing integrated marketing programs that support demand generation, brand positioning, and pipeline growth across eCommerce, ERP, and Managed Services. This is a hands-on role that combines strategy, execution, and cross-functional collaboration. Key Responsibilities: - Own and execute go-to-market plans for eCommerce, ERP, and Managed Services offerings. - Develop and refine positioning, messaging, and value propositions for different buyer personas and industries. - Translate complex solutions into clear, outcome-driven narratives for global markets. - Plan and execute integrated marketing campaigns across digital, content, email, social media, and partner channels. - Support lead generation and pipeline growth through inbound, outbound, and account-based marketing (ABM) initiatives. - Work closely with sales teams to align campaigns with revenue priorities and target accounts. - Drive the creation of case studies, solution decks, one-pagers, website content, and thought leadership materials. - Build and maintain sales enablement assets to support pre-sales and business development teams. - Own marketing performance tracking, including leads, conversions, pipeline contribution, and campaign ROI. - Partner with business heads, delivery teams, and leadership to align marketing initiatives with service capabilities. Qualifications: - 12+ years of experience in B2B marketing, preferably in IT Services, SaaS, ERP, or eCommerce. - Strong exposure to eCommerce platforms (Shopify, Magento, BigCommerce) and/or ERP solutions (Microsoft Dynamics, NetSuite, SAP). - Experience marketing services-led or Managed Services offerings is highly preferred. - Proven ability to manage end-to-end marketing campaigns and collaborate closely with sales teams. - Strong communication, storytelling, and stakeholder management skills. - Comfortable working in a fast-paced, dynamic, and evolving environment.