Senior Marketing Manager - Consumer Healthcare

Role Title : Sr Marketing Manager Reporting to : Category Director Location : Mumbai Stakeholders : Internal: Cross-Functional Teams. External: Marketing Agencies. Areas of Responsibility: - Brand Management of the given product category. - Working with Key stakeholders to drive execution of Marketing Plans. - Responsible for the delivery of the Top Line and Bottom Line of the Brand. - Handling the P&L for the brand independently. - Responsible for BTL & ATL activation and spends. - Responsible for New Product Development, Product Launch - Create new ideas, concepts that can be validated by consumer research for entry into the NPD pipeline. - Responsible for Designing & Execution of Brand collaterals. - Responsible for Conceptualization & Execution of Campaigns - Work with creative and digital agency partners to drive effective and cost optimized marketing communication. Drive thought leadership and execution rigor to drive output with maximum agility. - Responsible for managing Marketing Budgets - Driving marketing hygiene around tracking, reporting and control of marketing spends. - Responsible for handling and building E-Comm channel which would be one of the priorities. External Liaising: - Liaising with Media, Market research, Creative, PR & Activation Agencies. Internal Liaising: - Working closely with Sales, R&D & Supply chain for new product development, Brand launches, activations and GTM.