Haleon - Customer Marketing Manager

About the role Are you looking for an opportunity to develop effective and profitable consumer shopper marketing tools to maximize brand performance? As Category Customer Marketing Manager, you will be responsible for driving Haleon's sales growth through the effective translation of brand strategy into shopper support tools. You will focus on creating shopper sell-out tools, educating in-store experts, and developing best-in-class visibility and communication plans across relevant channels. Role Responsibilities - Lead the development and execution of shopper marketing support within scope across all channels where the brand is distributed. - Develop relevant and meaningful education for in-store experts. - Create in-store visibility and category communication through the development of point-of-sale materials. - Lead multi-brand and cross-category support projects to ensure coherence and address all elements of successful sales support. - Partner with Brand Marketing to translate brand growth drivers and strategies into effective shopper tools. - Work with Sales teams to provide tools that address market gaps, customer expectations and commercial opportunities in the most relevant and successful way. - Collaborate with the Category Manager to incorporate strategic guidelines into support planning and execution. - Identify innovative and successful shopper support tools through regular store checks, detailed analysis, competitor and Haleon promotions, and client visit support. - Develop tailored and compelling communication initiatives to drive commercial objectives and customer-focused strategies. - Effectively communicate shopper support plans to the Sales team on a regular basis. - Engage with customers to help secure Haleon strategic partnerships. - Demonstrate delivery of sales and equity targets across the brands in scope. - Oversee optimization of shopper marketing spend through ongoing evaluation and effective prioritization of key activities. - Act as shopper lead throughout the commercial planning process to ensure the shopper voice is central to Brand and Customer discussions. Why you? - To succeed in this role, you will bring strong consumer marketing, shopper marketing and commercial execution experience. You are comfortable translating brand strategies into effective shopper tools, influencing cross-functional teams, working directly with customers and using data-led insights to identify opportunities that drive brand performance, sales growth and customer engagement. - Strong shopper marketing, consumer marketing and brand activation experience. - Ability to translate brand strategies into compelling in-store visibility, education and communication plans. - Strong collaboration skills with Brand Marketing, Sales, Category Management and customer-facing teams. - Commercial mindset with the ability to identify business opportunities, analyse data and optimise marketing spend. - Strong communication, influencing, presentation and project management skills. Basic Qualifications: - Bachelor's degree with 4+ years of experience in a consumer marketing position, including experience leading shopper or trade marketing campaigns, brand exposure, previous sales experience, over the counter and/or fast-moving consumer goods category experience, and direct customer engagement to deliver business plans. Preferred Qualifications: - Bachelor's degree in economics, Marketing or Finance. - Excellent presentation skills. - Strategic, creative and analytical thinking capability. - Strong commercial and financial understanding. - Ability to analyse data and solve problems. - Strong project management skills and experience working in cross-functional teams. - Strong communication and influencing skills. - Ability to proactively identify business opportunities. Location - this role is based in: Gurgaon