Lead - Digital Marketing - Retail

Job Title : Lead - Digital Marketing Location : Delhi NCR Employment Type : Leading Retail Brand Full-Funnel Digital Experience Ownership : - Own the end-to-end digital consumer journey across D2C and marketplaces : Discovery, Brand understanding & consideration, persuasion & conversion, repeat and retention - Design a clear full-funnel digital architecture where brand narratives feed performance outcomes, performance activity reinforces brand meaning - Eliminate silos between brand, content, performance, marketplaces, and commerce journeys D2C Web & App Experience : - Own the end- to- end experience, performance, and optimisation of the D2C Web and App platforms from discovery through repeat - Partner with E- commerce, Product, and Tech teams to influence information architecture and navigation, Category and PDP storytelling, conversion journeys, friction reduction, and confidence signals - Use behavioural data to continuously improve browse- to- buy journeys, app engagement and adoption, personalisation and relevance - Ensure Web and App function as core meaning- to- conversion platforms, not just transaction layers Digital Discovery & Always-On Demand Creation : - Influence digital discovery strategy across paid and organic search, Social and video platforms, Always-on YouTube ecosystems, Local and intent-led discovery (GMB) - Ensure the brand shows up credibly, consistently, and prominently across digital discovery moments - Expand discovery beyond paid media through content, creators, SEO, and platform-native thinking Marketplace Discovery, Media & Performance Influence : - Act as the digital demand authority for marketplace ecosystems, treating marketplaces as major discovery platforms, media environments, consideration and persuasion engines - Influence top-funnel marketplace media investments, including search visibility, category placements, native platform media formats - Partner with Marketplace and Performance teams to translate brand and category narratives into marketplace storefronts, listings, and PDP storytelling and ensure content, video, reviews, and assets build confidence and consideration - Guide marketplace performance and conversion strategies by defining audience and intent priorities and ensuring performance plans balance short-term sales goals with long-term brand demand creation - Understand and leverage marketplace algorithms, ranking mechanics, and media levers to drive sustainable discoverability and category leadership - Drive alignment between D2C digital strategy and marketplace growth plans Performance Marketing Partnership (Dotted Line) : - Provide strategic direction and governance to D2C Performance Marketing teams via dotted-line reporting - Ensure performance marketing is category-led and audience-aware, aligned to brand and content narratives, measured beyond CPA and ROAS - Drive strong integration between upper-funnel brand activity and lower-funnel performance outcomes Content, Creator & Platform Integration : - Act as the platform and format authority for digital content and media, including short-form social video, long-form video (YouTube), Search- and utility-led content - Partner closely with Manager - Content (calendar ownership, formats, platform readiness) and AM - Influencers & PR (creator output, discoverability, platform optimisation) - Ensure brand and influencer content is discoverable across D2C and marketplaces, platform-native and format-appropriate and effectively reused across paid, owned, and commerce journeys SEO, Search & Emerging Discoverability : - Own technical, content, and authority- led SEO across D2C Web, App, and Marketplaces, including site structure,metadata, content taxonomy, and discoverability - Lead preparedness for AI- led search, LLM/GPT citation, and conversational discovery, including structured data, brand authority assets, and knowledge graph optimisation - Lead readiness for LLM / GPT citation and AI-driven discovery, including knowledge structuring, authority and credibility signals, adaptation to evolving search behaviours Audience Strategy, Nurturing & Repeat Behaviour : - Define audience and intent segmentation frameworks - Partner with CRM & Loyalty teams to design digital-led nurture and lifecycle journeys, improve repeat purchase, retention, and lifetime value - Ensure digital journeys reduce friction, build confidence, and support decision-making Measurement, Analytics & Growth Intelligence : - Own digital measurement frameworks across full-funnel performance, attribution and incrementality, Brand-to-commerce impact across D2C and marketplaces - Move teams beyond last-click logic to evaluate engagement quality, consideration and intent signals, assisted and influenced conversions - Own and evolve measurement and martech frameworks across Web, App, D2C, and Marketplaces using tools like Google Analytics / GA4, Adobe, app analytics platforms, media dashboards, and attribution tools - Partner with CRM & Loyalty teams to integrate Salesforce and other CRM platforms into digital and performance measurement - Translate data into actionable growth decisions across discovery, conversion, and repeat - Use insights to continuously refine strategy, channel mix, and investment Innovation & Digital Modernisation : - Drive experimentation across new platforms, formats, and growth models that attract younger, affluent (28-40) audiences and postion the brand modern, stylish, and digitally relevant - Challenge legacy digital and media playbooks - Pilot, test, and scale innovations with speed and analytical rigor