Principal Product Marketing Manager

CaptivateIQ is the leading Sales Performance Management solution, recognized by Forrester and G2, and trusted by customers including Affirm, Gong, and Figma.

With solutions for Sales Planning and Incentives, we help revenue teams automate processes, hit revenue targets, and adapt with business change, ultimately driving efficient growth. It's time to rethink ROI - your return on incentives - with CaptivateIQ .

With backing from Sequoia, Accel, ICONIQ, Sapphire Ventures, and other leading investors, CaptivateIQ is on a mission to enable every company to improve their return on incentives and sales planning. Come and see why Glassdoor and Comparably have recognized CaptivateIQ as a best place to work!

About The Role: CaptivateIQ is transforming the way companies plan, manage, and optimize the sales performance models that run their business.

We started by revolutionizing incentive compensation management, expanded into sales planning, and are now building a unified platform for the most critical models an enterprise runs. As the portfolio grows, how we tell our story will be a defining advantage.

As a Senior Product Marketing Manager, you’ll own customer understanding, positioning, messaging, and launches for mid-market and enterprise customers. You’ll go deep on individual products, making each one’s unique value clear and compelling, while also shaping how they come together into a unified story.

At the heart of the role is a deep understanding of customers, competitors, and the market. You’ll turn that understanding into messaging & resources that win deals and drive adoption, support field enablement, and deliver insight that shapes our product strategy and roadmap.

Your work will directly influence both what we build and how the market understands it. You’ll report to the Director of Product Marketing and partner closely with Product, Sales, Customer Success, and RevOps. This role is built for someone equally comfortable at two altitudes: owning a product area en