Product Marketing Director

COMPANY Propel Software transforms the way product companies work. Our product value management platform connects commercial and product teams to optimize decision making, drive process efficiencies, and engage customers with compelling products and experiences.

Propel has a proven track record of improving product quality, speeding time to revenue and profit, and improving customer satisfaction.

Recognized as a Deloitte Technology Fast 500 winner and one of Fortune’s Most Innovative Companies in America, Propel is built on Salesforce and drives product success for hyper growth startups, corporate pioneers, and Fortune 500 leaders in the high tech, medtech and consumer goods industries.

ROLE The Product Marketing Director is the point person for Propel ’s market strategy and execution of go-to-market efforts.

Reporting to the CMO, you’ll be the category and cross-industry voice that translates market trends, customer needs, and Propel ’s capabilities into clear positioning, messaging, and field enablement that drives growth.

You’ll partner with Product, Sales, Demand Gen, and Executive Leadership to build a differentiated point of view of our product and ensure our story resonates with executive buyers across engineering, product, quality, supply chain, and commercial teams.

You will also represent the voice of the customer while providing insights into the needs and challenges impacting manufacturers. In this role you can expect to: Become the Propel expert across all target industries, with deep knowledge of our product portfolio, differentiators, and buyer use cases.

Own our category and industry positioning, ensuring our differentiated point of view effectively communicates Propel ’s perspective on market issues and how we help.

Lead market and competitive intelligence through customer and sales conversations, analyst relationships, and primary/secondary research; translate insights into clear opportunities and recommendations. Deliver high impact content and co