Head - Performance Marketing - FMCG/D2C

Role & responsibilities: - Develop and execute performance marketing strategies across digital platforms to drive revenue growth and customer acquisition. - Lead campaigns across Google Ads, Meta Ads, and other relevant digital advertising platforms. - Drive e-commerce growth through customer acquisition, retention, and repeat purchase strategies. - Optimize key metrics including ROAS, CAC, CPA, conversion rates, and overall marketing ROI. - Manage digital marketing budgets, campaign performance, and channel-level profitability. - Leverage analytics, attribution, and consumer insights to improve campaign effectiveness. - Collaborate with E-commerce, Brand, Sales, and Business teams to achieve business objectives. - Build, mentor, and lead a team of 8 - 10 middle-management professionals, fostering a performance-driven culture. Reporting Structure: Reports to: Business Head - E-Commerce Team Size: 8 - 10 Middle-Management Professionals Ideal Candidate Profile: - Strong experience in performance marketing, digital acquisition, and e-commerce growth. - Proven track record of scaling digital campaigns and delivering measurable business results. - Expertise in paid media, marketing analytics, budget optimization, and ROI management. - Strong leadership, strategic thinking, and stakeholder management capabilities. - Experience in the FMCG, Foods & Beverages, D2C, or consumer brands sector would be an advantage.