Head - Marketing - FMCG

Role Overview: Develop and execute India-wide marketing strategy aligned with business growth, revenue and brand objectives. Lead 360 degree marketing and manage the NPD for the commercial business. Key Responsibilities: - Lead and mentor pan-India marketing team, setting KPIs, performance standards and capability building plans - Own annual marketing budget; allocate, track ROI and optimize spend across digital, offline and trade channels - Drive integrated campaigns across ATL, BTL and digital, ensuring consistent brand positioning and messaging - Collaborate with sales leadership to design demand-generation programs and support key account acquisition - Analyze market trends, competition and consumer insights to identify growth opportunities and portfolio gaps - Oversee digital marketing, performance marketing, CRM and marketing automation to improve lead funnel efficiency - Manage external agencies and partners, negotiating contracts and ensuring delivery against brand and performance goals - Lead new product launches and go-to-market initiatives, from positioning and pricing to rollout and measurement - Define and track marketing metrics dashboard, reporting regularly to global stakeholders Ideal Profile: - 13+ years of experience in leading Marketing within the Foods/ Food Processing / Dairy / Beverages / FMCG ecosystem - Proven experience in the FMCG industry, specifically in beverages and alcohol marketing - Strong analytical skills with the ability to interpret data and trends - Expertise in digital marketing and brand management - Excellent project management and leadership abilities - A results-driven mindset with a focus on achieving business objectives