Head -eCommerce

Head - E-commerce Marketplace & Digital Commerce Leadership | Ayurved/FMCG About the Role: The Head - E-commerce will be responsible for building and scaling the organisation's online business across marketplaces and digital channels, with a strong focus on Amazon, Flipkart and other key e-commerce platforms and D2C Websites. This is a leadership role that will drive online revenue growth, marketplace visibility, product discoverability, and conversion, while ensuring strong control over catalogue, pricing, promotions, and digital execution. The role will act as a bridge between Sales, Marketing, Supply Chain, and Digital partners, ensuring that online demand generation is effectively converted into sales and revenue. Key Responsibilities: 1. E-commerce Business Ownership: - Own end-to-end e-commerce P&L and revenue growth - Drive sales across Amazon, Flipkart, and other marketplaces and Quick-commerce platforms - Build and execute strategies to increase online market share and brand visibility - Ensure alignment of online sales targets with overall business objectives 2. Marketplace Management: - Lead complete account management for Amazon marketplace - Optimize product listings, keywords, titles, descriptions, and A+ content - Improve product discoverability, search rankings, and conversion rates - Ensure strong catalogue hygiene, listing accuracy, and content quality - Manage marketplace metrics like Buy Box, ratings, reviews, and seller performance 3. Growth & Performance Marketing: - Plan and execute Performance Ads, promotions, and campaign strategies - Drive traffic, improve conversion rates, and maximize ROI on ad spends - Identify opportunities for new product launches and online-exclusive SKUs 4. Pricing, Promotions & Competition Tracking: - Monitor and control pricing across marketplaces - Design and execute promotional strategies, deals, and discount campaigns - Track competitor activity and ensure competitive positioning 5. Order Fulfilment & Customer Experience: - Ensure seamless coordination with supply chain and warehouse teams for order fulfilment - Monitor order processing, returns, cancellations, and delivery timelines - Improve customer experience, ratings, and reviews 6. Inventory Planning & Availability: - Align with supply chain to ensure adequate stock availability for online demand - Prevent stock-outs and overstocking across marketplaces - Drive efficient inventory planning for fast-moving SKUs 7. Data, Systems & Reporting: - Build dashboards and reporting for: sales performance by platform, conversion rates and listing performance, and advertising ROI and campaign effectiveness - Leverage data insights to drive continuous optimization 8. Cross-Functional Collaboration: - Work closely with Sales, Marketing, Finance, and Supply Chain teams - Align digital strategy with brand positioning and offline distribution - Ensure seamless coordination between demand generation and fulfilment 9. Team Leadership: - Build and lead the e-commerce team (marketplace, content, performance marketing) - Drive accountability, performance tracking, and capability building - Establish structured review mechanisms for growth and execution Experience & Skills: - 10 - 15 years of experience in E-commerce / Digital / Marketplace business - Strong hands-on experience managing Marketplace and D2C website. - Proven track record of driving online sales growth and marketplace performance - Deep understanding of catalogue management, SEO, and digital merchandising - Experience in managing performance marketing (Amazon Ads, PPC, etc.) - Strong analytical skills with ability to drive data-backed decisions - Prior experience in FMCG / Ayurveda preferred - You can balance strategy with hands-on execution - You are motivated to drive high-growth e-commerce business in FMCG/Ayurveda