Demand Generation Marketing Manager

About Shift Shift Markets began in the world of traditional finance as a pioneer in FX technology.

Recognizing the transformative potential of digital assets early on, we set out to bridge the gap between traditional markets and crypto, making digital asset trading accessible to businesses of all sizes, from emerging brokerages to global institutions.

We are a global team with a shared mission to innovate in crypto infrastructure. Whether collaborating in the office, connecting remotely, or representing Shift at industry events, we work together as one to move finance forward.

We believe collaboration fuels creativity, diversity drives strength, and curiosity keeps us ahead of the curve. Every great company is built by great people. Join us to help shape the future of digital asset infrastructure.

About the Role

This is a highly hands-on individual-contributor role. You will personally build, launch, optimise and report on campaigns across Google Ads and LinkedIn Ads, optimise landing pages, manage CRM and automation workflows, and troubleshoot the full lead journey from acquisition through to Sales. This is not primarily an agency-management or people-management role.

Responsibilities

Full ownership of the day-to-day strategy, execution and optimisation of Shift’s B2B paid acquisition across Google Ads and LinkedIn Ads, including campaign builds, targeting, bidding, creative testing, conversion tracking and budget allocation, with accountability for qualified pipeline and revenue.

Build and improve full-funnel performance across ad → landing page → form → CRM → email → sales, including ownership of landing-page optimisation and conversion-rate optimisation. Manage and refine automation systems using Zapier and CRM workflows (Zoho; experience with HubSpot/Salesforce is transferable).

Maintain marketing and attribution reporting that measures lead quality, sales progression, pipeline and revenue—not solely clicks, impressions, click-through rates or cost per lead. Im